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How to Get Twitter Video Dimensions?
How to Get Twitter Video Dimensions?
Want to Immediately Obtain Twitter Video Aspect Ratio Data?
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Twitter is popular application used by number of users. As its popularity the way its technical requirements are. Here is all you need to know about the aspect ratio of Twitter videos and images.
In this article
01 [What Ratio Are Twitter Videos?](#Part 1)
02 [What Are the Different Ways to Share Videos on Twitter?](#Part 2)
03 [What Types of Twitter Videos Get the Most Views?](#Part 3)
04 [Best 5 Practices to Increase Engagement for Twitter Videos](#Part 4)
Part 1 What Ratio Are Twitter Videos?
01What dimensions is a Twitter video?
When you talk about the dimensions of Twitter videos then they remain to be at best having the resolution and dimension of 1280 by 720px. Many dimensions are accepted for Twitter videos like 720 by 720px, 720 by 1280px, etc.
02Can you post 16x9 on Twitter?
Yes, videos having aspect ratio of 16:9 can easily be posted on Twitter as this is considered to be the best dimension and aspect ratio to get the best quality of your videos.
03What size are Twitter posts & images?
When you are posting images on Twitter then it is a matter of fact to consider several things for getting them uploaded. Here the most important thing to consider is how many images you are posting and what the aspect ratio of those images is. However 1024 by 512px is the most recommended size for posting images on Twitter.
Part 2 What Are the Different Ways to Share Videos on Twitter?
There are three different ways in which you can upload your videos on twitter. Here mentioned are those ways:
Record your videos: On twitter app, you can get the feature of editing and recording videos directly from the application.
Go live: Here you can make live interactions with your audience or interested guests using the amazing features.
Import your videos: On twitter you also get the option of importing videos from your device to upload it there.
Part 3 What Types of Twitter Videos Get the Most Views?
01What is the best video format for Twitter?
According to the recommendations of Twitter, the most suitable video format to post videos on Twitter is to post them in the MP4 format of file. Both these codec provide you with the best quality. Twitter also allows MOV file format to upload the videos. Users mostly opt for MP4 format as it can be used for nay social media platform. It is also suitable to save your energy and time.
02What is the best aspect ratio for Twitter videos?
As far as the Twitter Video Aspect Ratiois concerned, it must range between 1:2.39 and 2.39:1. It is also worth considering the higher aspect ratio you will use the better your video will be. It is so because your video will take more space and it can also get better engagement of audience. Higher aspect ratio can also boost the visibility of your video. Twitter also recommends that if your video is in the portrait or landscape mode then it must be in the aspect ratio of 16:9 and if you are creating the videos in square mode then it should be in 1:1 aspect ratio. By using these video aspect ratios you can boost the experience while watching the videos.
03Twitter video upload requirements
There are several other factors to consider before making and uploading the Twitter videos. Here mentioned are some of the major ones:
● File size of the Twitter video - You can upload videos of maximum file size of 512 MB. You can even post videos of higher file size but it must be trimmed into 2 minutes and 20 seconds.
● Resolution of Twitter video - If you are uploading videos on Twitter web then it must have the minimum resolution of 32 by 32 and the maximum resolution should be 1280 by 1024. This also depends on the orientation of your videos. Besides these resolutions, Twitter also allows some other resolutions. If you are creating videos in landscape mode then the resolution must be 1280 by 720p. For portrait videos this becomes 720 by 1080p and for square videos are 720 by 720p.
● Frame rate - The term frame rate for any video means that the speed at which images are going to run in a video. For Twitter, it is good to use the maximum frame rate of 60 FPS and the minimum frame rate of 30 FPS.
● Time duration of the Twitter Video - You can upload video of maximum 2 minutes and 20 seconds that is approx. 140 seconds on Twitter. The least time duration of video post is 0.5 seconds. In case you want to upload videos of longer duration then you will need to seek permission from the media studio of Twitter.
04Twitter Video Ad Specifications and Video Formats
There are different types of twitter video ads that require different specifications. Mentioned here are the types and their video ad specifications:
Promoted Video ads
By using these ad videos you can directly promote your brand making them appear on the user’s timeline.
● The file size must not be more than 1 GB but it is recommended to keep the size under 30 MB.
● The video length should also not exceed 2 minutes and 20 seconds and the minimum length can be less than 15 seconds.
● The recommended frame rate is 30 fps and the file type must be MP4 and MOV.
● Video aspect ratios that are recommended are 1:1 and 16:9.
Trend takeover ads
These video ads work like mass-awareness and campaigns that promote your business and brands. Under these campaigns your ads are the first ads that a person sees as soon he opens the Twitter for first time at any random day.
● The length of these ads must not exceed 6 seconds and must be in Gif format.
● Whether you are uploading image or Gif the aspect ratio must be 16:9.
● The file sizes for images and Gifs are 5 and 15 MB respectively.
Amplify pre-roll video ads
These ads are appeared on the content that is a user already watching. These are the best source to boost branding and promotion of your brand and product.
● The videos must not be more than 1 GB in size.
● The maximum and minimum lengths for the videos are 140 seconds and less than 15 seconds respectively.
● These videos also contain a skip option after 6 seconds so that the user can skip the video ad if he wants to.
● The recommended aspect ratio for these video ads is 1:1.
● File type can be MOV or MP4 and the frame rate is recommended to be 30 fps but higher is also accepted.
Part 1 Best 5 Practices to Increase Engagement for Twitter Videos
As Twitter videos are gaining a larger audience and it has become a great source to promote your brand, it is essential to focus a bit more on making them more engaging. Here are some of the best practices that you can opt for increasing the engagement for your Twitter videos:
Use of hash tags - On the social media platforms, it is common to use the hash tags to make a better reach for your videos. You may see people sometimes use a lot of hash tags but in the case of Twitter, less hash tags can do the most effective work. The only thing to keep in mind is that they should be completely relevant to the topic and content.
Simple and short - In today’s world, as all the people are so busy in their works and daily schedules they can easily get distracted by the things. If this is the case so it is not a good idea to make longer videos. This means that if your videos will be short and simple then they can easily get more audience and will also get shared widely. You should keep the first few moments of your video so engaging and interesting so that the viewer can stick back till the end. This is very important to leave a positive impact of your brand on your audience and targeted users.
Captions - Adding captions is another amazing way to increase the reach and boost engagement on your videos. You must be aware of the fact that nowadays the users prefer to use these apps through mobile phones and there they can even turn the sound off. So you will need to have a strategy so that you can keep the viewer engaged. This is the reason why captions are necessary. Also the captions that you are adding on your video must be of high quality and must catch the attention of your audience.
Add the logo: Twitter also suggests its users to add their logo in the frame of their videos. By logo, people can easily recognize your brand and they will also know about you via that logo. They will also be able to contact you further. The only worth considering thing is that the logo which you are adding must be engaging and eye-catching.
Use the correct tools - Using the correct tools cannot be neglected. If the tools that you are using will not be appropriate then they can lessen the quality of your videos. Many tools are available to the editing and video creation. Wondershare Filmora Video Editor is one of the most high quality tools for your work. Also it is worth considering that Filmora pro is the updated and latest version of the Filmora tool. In this tool, you can make the use of 100 media layers, different formats, and a lot more. Also here you get the features of self and automatic editing. Also you will get a proper storage for your videos. You can create your videos in the highest resolutions and they can easily give you the best quality possible.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Key Takeaways from This Episode
● Social media platforms have gained an immense popularity amongst the people over the recent years. Twitter has also gained the same popularity and became the first choice of some users to promote themselves.
● However, if your videos will not up to the mark or if they will not meet the technical requirements then it is possible that you cannot get the desired audience. Keep in mind about the resolutions, dimensions, file size, formats, aspect ratios, etc. before you post the videos on Twitter.
● Also it is essential to work on your videos properly so that they can perform well. For this you can make the use of many latest tools like Filmora and Filmora Pro. These tools are laced with all the extraordinary features to make your video more engaging and impressive.
Twitter is popular application used by number of users. As its popularity the way its technical requirements are. Here is all you need to know about the aspect ratio of Twitter videos and images.
In this article
01 [What Ratio Are Twitter Videos?](#Part 1)
02 [What Are the Different Ways to Share Videos on Twitter?](#Part 2)
03 [What Types of Twitter Videos Get the Most Views?](#Part 3)
04 [Best 5 Practices to Increase Engagement for Twitter Videos](#Part 4)
Part 1 What Ratio Are Twitter Videos?
01What dimensions is a Twitter video?
When you talk about the dimensions of Twitter videos then they remain to be at best having the resolution and dimension of 1280 by 720px. Many dimensions are accepted for Twitter videos like 720 by 720px, 720 by 1280px, etc.
02Can you post 16x9 on Twitter?
Yes, videos having aspect ratio of 16:9 can easily be posted on Twitter as this is considered to be the best dimension and aspect ratio to get the best quality of your videos.
03What size are Twitter posts & images?
When you are posting images on Twitter then it is a matter of fact to consider several things for getting them uploaded. Here the most important thing to consider is how many images you are posting and what the aspect ratio of those images is. However 1024 by 512px is the most recommended size for posting images on Twitter.
Part 2 What Are the Different Ways to Share Videos on Twitter?
There are three different ways in which you can upload your videos on twitter. Here mentioned are those ways:
Record your videos: On twitter app, you can get the feature of editing and recording videos directly from the application.
Go live: Here you can make live interactions with your audience or interested guests using the amazing features.
Import your videos: On twitter you also get the option of importing videos from your device to upload it there.
Part 3 What Types of Twitter Videos Get the Most Views?
01What is the best video format for Twitter?
According to the recommendations of Twitter, the most suitable video format to post videos on Twitter is to post them in the MP4 format of file. Both these codec provide you with the best quality. Twitter also allows MOV file format to upload the videos. Users mostly opt for MP4 format as it can be used for nay social media platform. It is also suitable to save your energy and time.
02What is the best aspect ratio for Twitter videos?
As far as the Twitter Video Aspect Ratiois concerned, it must range between 1:2.39 and 2.39:1. It is also worth considering the higher aspect ratio you will use the better your video will be. It is so because your video will take more space and it can also get better engagement of audience. Higher aspect ratio can also boost the visibility of your video. Twitter also recommends that if your video is in the portrait or landscape mode then it must be in the aspect ratio of 16:9 and if you are creating the videos in square mode then it should be in 1:1 aspect ratio. By using these video aspect ratios you can boost the experience while watching the videos.
03Twitter video upload requirements
There are several other factors to consider before making and uploading the Twitter videos. Here mentioned are some of the major ones:
● File size of the Twitter video - You can upload videos of maximum file size of 512 MB. You can even post videos of higher file size but it must be trimmed into 2 minutes and 20 seconds.
● Resolution of Twitter video - If you are uploading videos on Twitter web then it must have the minimum resolution of 32 by 32 and the maximum resolution should be 1280 by 1024. This also depends on the orientation of your videos. Besides these resolutions, Twitter also allows some other resolutions. If you are creating videos in landscape mode then the resolution must be 1280 by 720p. For portrait videos this becomes 720 by 1080p and for square videos are 720 by 720p.
● Frame rate - The term frame rate for any video means that the speed at which images are going to run in a video. For Twitter, it is good to use the maximum frame rate of 60 FPS and the minimum frame rate of 30 FPS.
● Time duration of the Twitter Video - You can upload video of maximum 2 minutes and 20 seconds that is approx. 140 seconds on Twitter. The least time duration of video post is 0.5 seconds. In case you want to upload videos of longer duration then you will need to seek permission from the media studio of Twitter.
04Twitter Video Ad Specifications and Video Formats
There are different types of twitter video ads that require different specifications. Mentioned here are the types and their video ad specifications:
Promoted Video ads
By using these ad videos you can directly promote your brand making them appear on the user’s timeline.
● The file size must not be more than 1 GB but it is recommended to keep the size under 30 MB.
● The video length should also not exceed 2 minutes and 20 seconds and the minimum length can be less than 15 seconds.
● The recommended frame rate is 30 fps and the file type must be MP4 and MOV.
● Video aspect ratios that are recommended are 1:1 and 16:9.
Trend takeover ads
These video ads work like mass-awareness and campaigns that promote your business and brands. Under these campaigns your ads are the first ads that a person sees as soon he opens the Twitter for first time at any random day.
● The length of these ads must not exceed 6 seconds and must be in Gif format.
● Whether you are uploading image or Gif the aspect ratio must be 16:9.
● The file sizes for images and Gifs are 5 and 15 MB respectively.
Amplify pre-roll video ads
These ads are appeared on the content that is a user already watching. These are the best source to boost branding and promotion of your brand and product.
● The videos must not be more than 1 GB in size.
● The maximum and minimum lengths for the videos are 140 seconds and less than 15 seconds respectively.
● These videos also contain a skip option after 6 seconds so that the user can skip the video ad if he wants to.
● The recommended aspect ratio for these video ads is 1:1.
● File type can be MOV or MP4 and the frame rate is recommended to be 30 fps but higher is also accepted.
Part 1 Best 5 Practices to Increase Engagement for Twitter Videos
As Twitter videos are gaining a larger audience and it has become a great source to promote your brand, it is essential to focus a bit more on making them more engaging. Here are some of the best practices that you can opt for increasing the engagement for your Twitter videos:
Use of hash tags - On the social media platforms, it is common to use the hash tags to make a better reach for your videos. You may see people sometimes use a lot of hash tags but in the case of Twitter, less hash tags can do the most effective work. The only thing to keep in mind is that they should be completely relevant to the topic and content.
Simple and short - In today’s world, as all the people are so busy in their works and daily schedules they can easily get distracted by the things. If this is the case so it is not a good idea to make longer videos. This means that if your videos will be short and simple then they can easily get more audience and will also get shared widely. You should keep the first few moments of your video so engaging and interesting so that the viewer can stick back till the end. This is very important to leave a positive impact of your brand on your audience and targeted users.
Captions - Adding captions is another amazing way to increase the reach and boost engagement on your videos. You must be aware of the fact that nowadays the users prefer to use these apps through mobile phones and there they can even turn the sound off. So you will need to have a strategy so that you can keep the viewer engaged. This is the reason why captions are necessary. Also the captions that you are adding on your video must be of high quality and must catch the attention of your audience.
Add the logo: Twitter also suggests its users to add their logo in the frame of their videos. By logo, people can easily recognize your brand and they will also know about you via that logo. They will also be able to contact you further. The only worth considering thing is that the logo which you are adding must be engaging and eye-catching.
Use the correct tools - Using the correct tools cannot be neglected. If the tools that you are using will not be appropriate then they can lessen the quality of your videos. Many tools are available to the editing and video creation. Wondershare Filmora Video Editor is one of the most high quality tools for your work. Also it is worth considering that Filmora pro is the updated and latest version of the Filmora tool. In this tool, you can make the use of 100 media layers, different formats, and a lot more. Also here you get the features of self and automatic editing. Also you will get a proper storage for your videos. You can create your videos in the highest resolutions and they can easily give you the best quality possible.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Key Takeaways from This Episode
● Social media platforms have gained an immense popularity amongst the people over the recent years. Twitter has also gained the same popularity and became the first choice of some users to promote themselves.
● However, if your videos will not up to the mark or if they will not meet the technical requirements then it is possible that you cannot get the desired audience. Keep in mind about the resolutions, dimensions, file size, formats, aspect ratios, etc. before you post the videos on Twitter.
● Also it is essential to work on your videos properly so that they can perform well. For this you can make the use of many latest tools like Filmora and Filmora Pro. These tools are laced with all the extraordinary features to make your video more engaging and impressive.
Twitter is popular application used by number of users. As its popularity the way its technical requirements are. Here is all you need to know about the aspect ratio of Twitter videos and images.
In this article
01 [What Ratio Are Twitter Videos?](#Part 1)
02 [What Are the Different Ways to Share Videos on Twitter?](#Part 2)
03 [What Types of Twitter Videos Get the Most Views?](#Part 3)
04 [Best 5 Practices to Increase Engagement for Twitter Videos](#Part 4)
Part 1 What Ratio Are Twitter Videos?
01What dimensions is a Twitter video?
When you talk about the dimensions of Twitter videos then they remain to be at best having the resolution and dimension of 1280 by 720px. Many dimensions are accepted for Twitter videos like 720 by 720px, 720 by 1280px, etc.
02Can you post 16x9 on Twitter?
Yes, videos having aspect ratio of 16:9 can easily be posted on Twitter as this is considered to be the best dimension and aspect ratio to get the best quality of your videos.
03What size are Twitter posts & images?
When you are posting images on Twitter then it is a matter of fact to consider several things for getting them uploaded. Here the most important thing to consider is how many images you are posting and what the aspect ratio of those images is. However 1024 by 512px is the most recommended size for posting images on Twitter.
Part 2 What Are the Different Ways to Share Videos on Twitter?
There are three different ways in which you can upload your videos on twitter. Here mentioned are those ways:
Record your videos: On twitter app, you can get the feature of editing and recording videos directly from the application.
Go live: Here you can make live interactions with your audience or interested guests using the amazing features.
Import your videos: On twitter you also get the option of importing videos from your device to upload it there.
Part 3 What Types of Twitter Videos Get the Most Views?
01What is the best video format for Twitter?
According to the recommendations of Twitter, the most suitable video format to post videos on Twitter is to post them in the MP4 format of file. Both these codec provide you with the best quality. Twitter also allows MOV file format to upload the videos. Users mostly opt for MP4 format as it can be used for nay social media platform. It is also suitable to save your energy and time.
02What is the best aspect ratio for Twitter videos?
As far as the Twitter Video Aspect Ratiois concerned, it must range between 1:2.39 and 2.39:1. It is also worth considering the higher aspect ratio you will use the better your video will be. It is so because your video will take more space and it can also get better engagement of audience. Higher aspect ratio can also boost the visibility of your video. Twitter also recommends that if your video is in the portrait or landscape mode then it must be in the aspect ratio of 16:9 and if you are creating the videos in square mode then it should be in 1:1 aspect ratio. By using these video aspect ratios you can boost the experience while watching the videos.
03Twitter video upload requirements
There are several other factors to consider before making and uploading the Twitter videos. Here mentioned are some of the major ones:
● File size of the Twitter video - You can upload videos of maximum file size of 512 MB. You can even post videos of higher file size but it must be trimmed into 2 minutes and 20 seconds.
● Resolution of Twitter video - If you are uploading videos on Twitter web then it must have the minimum resolution of 32 by 32 and the maximum resolution should be 1280 by 1024. This also depends on the orientation of your videos. Besides these resolutions, Twitter also allows some other resolutions. If you are creating videos in landscape mode then the resolution must be 1280 by 720p. For portrait videos this becomes 720 by 1080p and for square videos are 720 by 720p.
● Frame rate - The term frame rate for any video means that the speed at which images are going to run in a video. For Twitter, it is good to use the maximum frame rate of 60 FPS and the minimum frame rate of 30 FPS.
● Time duration of the Twitter Video - You can upload video of maximum 2 minutes and 20 seconds that is approx. 140 seconds on Twitter. The least time duration of video post is 0.5 seconds. In case you want to upload videos of longer duration then you will need to seek permission from the media studio of Twitter.
04Twitter Video Ad Specifications and Video Formats
There are different types of twitter video ads that require different specifications. Mentioned here are the types and their video ad specifications:
Promoted Video ads
By using these ad videos you can directly promote your brand making them appear on the user’s timeline.
● The file size must not be more than 1 GB but it is recommended to keep the size under 30 MB.
● The video length should also not exceed 2 minutes and 20 seconds and the minimum length can be less than 15 seconds.
● The recommended frame rate is 30 fps and the file type must be MP4 and MOV.
● Video aspect ratios that are recommended are 1:1 and 16:9.
Trend takeover ads
These video ads work like mass-awareness and campaigns that promote your business and brands. Under these campaigns your ads are the first ads that a person sees as soon he opens the Twitter for first time at any random day.
● The length of these ads must not exceed 6 seconds and must be in Gif format.
● Whether you are uploading image or Gif the aspect ratio must be 16:9.
● The file sizes for images and Gifs are 5 and 15 MB respectively.
Amplify pre-roll video ads
These ads are appeared on the content that is a user already watching. These are the best source to boost branding and promotion of your brand and product.
● The videos must not be more than 1 GB in size.
● The maximum and minimum lengths for the videos are 140 seconds and less than 15 seconds respectively.
● These videos also contain a skip option after 6 seconds so that the user can skip the video ad if he wants to.
● The recommended aspect ratio for these video ads is 1:1.
● File type can be MOV or MP4 and the frame rate is recommended to be 30 fps but higher is also accepted.
Part 1 Best 5 Practices to Increase Engagement for Twitter Videos
As Twitter videos are gaining a larger audience and it has become a great source to promote your brand, it is essential to focus a bit more on making them more engaging. Here are some of the best practices that you can opt for increasing the engagement for your Twitter videos:
Use of hash tags - On the social media platforms, it is common to use the hash tags to make a better reach for your videos. You may see people sometimes use a lot of hash tags but in the case of Twitter, less hash tags can do the most effective work. The only thing to keep in mind is that they should be completely relevant to the topic and content.
Simple and short - In today’s world, as all the people are so busy in their works and daily schedules they can easily get distracted by the things. If this is the case so it is not a good idea to make longer videos. This means that if your videos will be short and simple then they can easily get more audience and will also get shared widely. You should keep the first few moments of your video so engaging and interesting so that the viewer can stick back till the end. This is very important to leave a positive impact of your brand on your audience and targeted users.
Captions - Adding captions is another amazing way to increase the reach and boost engagement on your videos. You must be aware of the fact that nowadays the users prefer to use these apps through mobile phones and there they can even turn the sound off. So you will need to have a strategy so that you can keep the viewer engaged. This is the reason why captions are necessary. Also the captions that you are adding on your video must be of high quality and must catch the attention of your audience.
Add the logo: Twitter also suggests its users to add their logo in the frame of their videos. By logo, people can easily recognize your brand and they will also know about you via that logo. They will also be able to contact you further. The only worth considering thing is that the logo which you are adding must be engaging and eye-catching.
Use the correct tools - Using the correct tools cannot be neglected. If the tools that you are using will not be appropriate then they can lessen the quality of your videos. Many tools are available to the editing and video creation. Wondershare Filmora Video Editor is one of the most high quality tools for your work. Also it is worth considering that Filmora pro is the updated and latest version of the Filmora tool. In this tool, you can make the use of 100 media layers, different formats, and a lot more. Also here you get the features of self and automatic editing. Also you will get a proper storage for your videos. You can create your videos in the highest resolutions and they can easily give you the best quality possible.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Key Takeaways from This Episode
● Social media platforms have gained an immense popularity amongst the people over the recent years. Twitter has also gained the same popularity and became the first choice of some users to promote themselves.
● However, if your videos will not up to the mark or if they will not meet the technical requirements then it is possible that you cannot get the desired audience. Keep in mind about the resolutions, dimensions, file size, formats, aspect ratios, etc. before you post the videos on Twitter.
● Also it is essential to work on your videos properly so that they can perform well. For this you can make the use of many latest tools like Filmora and Filmora Pro. These tools are laced with all the extraordinary features to make your video more engaging and impressive.
Twitter is popular application used by number of users. As its popularity the way its technical requirements are. Here is all you need to know about the aspect ratio of Twitter videos and images.
In this article
01 [What Ratio Are Twitter Videos?](#Part 1)
02 [What Are the Different Ways to Share Videos on Twitter?](#Part 2)
03 [What Types of Twitter Videos Get the Most Views?](#Part 3)
04 [Best 5 Practices to Increase Engagement for Twitter Videos](#Part 4)
Part 1 What Ratio Are Twitter Videos?
01What dimensions is a Twitter video?
When you talk about the dimensions of Twitter videos then they remain to be at best having the resolution and dimension of 1280 by 720px. Many dimensions are accepted for Twitter videos like 720 by 720px, 720 by 1280px, etc.
02Can you post 16x9 on Twitter?
Yes, videos having aspect ratio of 16:9 can easily be posted on Twitter as this is considered to be the best dimension and aspect ratio to get the best quality of your videos.
03What size are Twitter posts & images?
When you are posting images on Twitter then it is a matter of fact to consider several things for getting them uploaded. Here the most important thing to consider is how many images you are posting and what the aspect ratio of those images is. However 1024 by 512px is the most recommended size for posting images on Twitter.
Part 2 What Are the Different Ways to Share Videos on Twitter?
There are three different ways in which you can upload your videos on twitter. Here mentioned are those ways:
Record your videos: On twitter app, you can get the feature of editing and recording videos directly from the application.
Go live: Here you can make live interactions with your audience or interested guests using the amazing features.
Import your videos: On twitter you also get the option of importing videos from your device to upload it there.
Part 3 What Types of Twitter Videos Get the Most Views?
01What is the best video format for Twitter?
According to the recommendations of Twitter, the most suitable video format to post videos on Twitter is to post them in the MP4 format of file. Both these codec provide you with the best quality. Twitter also allows MOV file format to upload the videos. Users mostly opt for MP4 format as it can be used for nay social media platform. It is also suitable to save your energy and time.
02What is the best aspect ratio for Twitter videos?
As far as the Twitter Video Aspect Ratiois concerned, it must range between 1:2.39 and 2.39:1. It is also worth considering the higher aspect ratio you will use the better your video will be. It is so because your video will take more space and it can also get better engagement of audience. Higher aspect ratio can also boost the visibility of your video. Twitter also recommends that if your video is in the portrait or landscape mode then it must be in the aspect ratio of 16:9 and if you are creating the videos in square mode then it should be in 1:1 aspect ratio. By using these video aspect ratios you can boost the experience while watching the videos.
03Twitter video upload requirements
There are several other factors to consider before making and uploading the Twitter videos. Here mentioned are some of the major ones:
● File size of the Twitter video - You can upload videos of maximum file size of 512 MB. You can even post videos of higher file size but it must be trimmed into 2 minutes and 20 seconds.
● Resolution of Twitter video - If you are uploading videos on Twitter web then it must have the minimum resolution of 32 by 32 and the maximum resolution should be 1280 by 1024. This also depends on the orientation of your videos. Besides these resolutions, Twitter also allows some other resolutions. If you are creating videos in landscape mode then the resolution must be 1280 by 720p. For portrait videos this becomes 720 by 1080p and for square videos are 720 by 720p.
● Frame rate - The term frame rate for any video means that the speed at which images are going to run in a video. For Twitter, it is good to use the maximum frame rate of 60 FPS and the minimum frame rate of 30 FPS.
● Time duration of the Twitter Video - You can upload video of maximum 2 minutes and 20 seconds that is approx. 140 seconds on Twitter. The least time duration of video post is 0.5 seconds. In case you want to upload videos of longer duration then you will need to seek permission from the media studio of Twitter.
04Twitter Video Ad Specifications and Video Formats
There are different types of twitter video ads that require different specifications. Mentioned here are the types and their video ad specifications:
Promoted Video ads
By using these ad videos you can directly promote your brand making them appear on the user’s timeline.
● The file size must not be more than 1 GB but it is recommended to keep the size under 30 MB.
● The video length should also not exceed 2 minutes and 20 seconds and the minimum length can be less than 15 seconds.
● The recommended frame rate is 30 fps and the file type must be MP4 and MOV.
● Video aspect ratios that are recommended are 1:1 and 16:9.
Trend takeover ads
These video ads work like mass-awareness and campaigns that promote your business and brands. Under these campaigns your ads are the first ads that a person sees as soon he opens the Twitter for first time at any random day.
● The length of these ads must not exceed 6 seconds and must be in Gif format.
● Whether you are uploading image or Gif the aspect ratio must be 16:9.
● The file sizes for images and Gifs are 5 and 15 MB respectively.
Amplify pre-roll video ads
These ads are appeared on the content that is a user already watching. These are the best source to boost branding and promotion of your brand and product.
● The videos must not be more than 1 GB in size.
● The maximum and minimum lengths for the videos are 140 seconds and less than 15 seconds respectively.
● These videos also contain a skip option after 6 seconds so that the user can skip the video ad if he wants to.
● The recommended aspect ratio for these video ads is 1:1.
● File type can be MOV or MP4 and the frame rate is recommended to be 30 fps but higher is also accepted.
Part 1 Best 5 Practices to Increase Engagement for Twitter Videos
As Twitter videos are gaining a larger audience and it has become a great source to promote your brand, it is essential to focus a bit more on making them more engaging. Here are some of the best practices that you can opt for increasing the engagement for your Twitter videos:
Use of hash tags - On the social media platforms, it is common to use the hash tags to make a better reach for your videos. You may see people sometimes use a lot of hash tags but in the case of Twitter, less hash tags can do the most effective work. The only thing to keep in mind is that they should be completely relevant to the topic and content.
Simple and short - In today’s world, as all the people are so busy in their works and daily schedules they can easily get distracted by the things. If this is the case so it is not a good idea to make longer videos. This means that if your videos will be short and simple then they can easily get more audience and will also get shared widely. You should keep the first few moments of your video so engaging and interesting so that the viewer can stick back till the end. This is very important to leave a positive impact of your brand on your audience and targeted users.
Captions - Adding captions is another amazing way to increase the reach and boost engagement on your videos. You must be aware of the fact that nowadays the users prefer to use these apps through mobile phones and there they can even turn the sound off. So you will need to have a strategy so that you can keep the viewer engaged. This is the reason why captions are necessary. Also the captions that you are adding on your video must be of high quality and must catch the attention of your audience.
Add the logo: Twitter also suggests its users to add their logo in the frame of their videos. By logo, people can easily recognize your brand and they will also know about you via that logo. They will also be able to contact you further. The only worth considering thing is that the logo which you are adding must be engaging and eye-catching.
Use the correct tools - Using the correct tools cannot be neglected. If the tools that you are using will not be appropriate then they can lessen the quality of your videos. Many tools are available to the editing and video creation. Wondershare Filmora Video Editor is one of the most high quality tools for your work. Also it is worth considering that Filmora pro is the updated and latest version of the Filmora tool. In this tool, you can make the use of 100 media layers, different formats, and a lot more. Also here you get the features of self and automatic editing. Also you will get a proper storage for your videos. You can create your videos in the highest resolutions and they can easily give you the best quality possible.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Key Takeaways from This Episode
● Social media platforms have gained an immense popularity amongst the people over the recent years. Twitter has also gained the same popularity and became the first choice of some users to promote themselves.
● However, if your videos will not up to the mark or if they will not meet the technical requirements then it is possible that you cannot get the desired audience. Keep in mind about the resolutions, dimensions, file size, formats, aspect ratios, etc. before you post the videos on Twitter.
● Also it is essential to work on your videos properly so that they can perform well. For this you can make the use of many latest tools like Filmora and Filmora Pro. These tools are laced with all the extraordinary features to make your video more engaging and impressive.
The Art of Panning and Zooming: A Ken Burns Effect Tutorial
How to Make Ken Burns Effect in Final Cut Pro?
Liza Brown
Mar 27, 2024• Proven solutions
Ken Burns Effect is an advanced feature of Final Cut Pro that allows users to add creative animations to their videos and images within minutes. You just need to select your picture, add movements to the clip, and choose the start and the end position to produce high-resolution stills. Besides, you can do a tilt, zoom in, a pan, or a combination of these three moves on a single image. This way, you can use the Ken Burns Effect to highlight the stimulating features in your photograph and save your memories in the form of innovative and high-definition animated clips.
This article introduces the readers to Final Cut Pro and explains how to add the Ken Burns Effect in 8 simple steps.
- Part 1: How to Make a Ken Burns Effect in Final Cut Pro?[detaied steps]
- Part 2: How to add the Ken Burns Effect to Multiple Camera Movements?
- Extensive Reading: Why Ken Burns Effect is Named after Ken Burns?
Part 1: How to Make a Ken Burns Effect in Final Cut Pro?
Final Cut Pro is user-friendly software and makes it easy for you to create a Ken Burns Effect without having advanced skills and expertise. So, are you interested in knowing the best part? Given below are a few simple steps to create Ken Burns Effect and make your pictures and videos look adorable.
Step 1: Add Images to the Timeline
First of all, you should specify a name for your project and add photos to the timeline in Final Cut Pro. For this purpose, select multiple photos and press E. A clip will be added to the timeline as shown in figure 1.
Step 2: Check Your Settings
As you can see, our timeline has no other video clip. Hence, Final Cut Pro will not recognize the clip until you adjust the video properties such as format, resolution, and rate, etc. For this purpose, click OK to use your preferred settings and press Shift + Z to fit the picture to your timeline window. Once you’re done it’s time to apply the Ken Burns Effect.
Step 3: Add the Ken Burns Effect
The Ken Burns Effect is used to focus on specific parts of an image and bring motionless content in to provoke emotional reactions. Follow these steps to add the Ken Burns Effect:
- Select the clip or picture;
- See the lower left of the viewer;
- Go to the Viewer window using the drop-down menu;
- Tap on the pop-up menu located in the bottom left-hand corner;
- Choose the Crop option from the menu or press Shift + C;
- Press the Ken Burns button in the Crop onscreen controls to add the effect; and
- Finally, notice the start frame and the end frame controls.
Step 4: Customize Your Effect
In the Ken Burns display, you can see the controls for adjusting the panning and zooms effects by changing the size and position of two-colored rectangles overlaying on the clip. To customize the Ken Burns effect:
- Adjust the green rectangle’s size and position to set the start position;
- Adjust the red rectangle’s size and position to set the end position;
- The arrow depicts the direction of camera position between start and end position;
- In the top left-hand corner, click on the Swap button to exchange the two positions as per your requirements;
- You can see the preview of the animation on the screen.
Step 5: Add a Freeze Frame
You’re not done yet because you need to hold your picture at the end of the animation. For this purpose, you should create a freezing frame at the end of the clip to make Ken Burns do this. Here’s the deal:
- Press the Down arrow followed by the Left arrow to go to the last frame;
- Press Option-F to add a freeze-frame;
- Make sure that your added frame matches the ending frame of the Ken Burns Effect.
Step 6: Adjust the Duration of the Freeze Frame
The users can also adjust the speed of the animation and the duration of the freeze-frame by trimming your clip. For this purpose, trim the length as per your requirement and it will optimize the speed as shown in figure 6.
Step 7: Swap the Start and End Frame
Now, swap the start and ending frame as per your preference for the Ken Burns animation. Here’s how you can do this:
- Click on the Swap button;
- The start frame will match the still frame (previous one);
- Grab the end frame and move it to your desired position;
- Apply enough zoom in to make the black areas disappear;
- Preview to see how your animation looks.
Step 8: Play/Preview Looping
After you have optimized the speed of the Ken Burns Effect by trimming the clip’s length and have widened the shot to include everyone, it’s time to preview the changes you have made. Given below are simple steps:
- Press the Play Loop button;
- Tap on the Pause icon and return to editing;
- Click Done and enjoy your animation.
Seems a little complicated? Filmora allows users to do Ken Burns effect, or pan and zoom effect, in much easier steps, click to download and have a try!
Part 2: How to add the Ken Burns Effect to Multiple Camera Movements?
Although you can apply a single Ken Burns movement to your image, you can still give the impression of multiple movements being used. This means the Ken Burns Effect can be added to multiple camera movements by duplicating the photo and building numerous movements in sequence.
- Add the first camera movement to your image;
- Duplicate the clip by click and drag option or copy and paste option;
- Press the Swap button in the Ken Burns settings to reverse the start and end positions;
- Verify if multiple camera movements have been added.
Extensive Reading: Why Ken Burns Effect is Named after Ken Burns?
What is the Ken Burns Effect?
The Ken Burns Effect is a feature in Final Cut Pro to create a pan and zoom effect by using your predefined start and end positions. Basically, it is a crop effect with one crop at the start of the clip while the other at the end. Ken Burns Effect can be further customized by adjusting the smoothness of the animation. While creating a Ken Burns Effect, the motion applied to the video clips gets automatically smoothed to accelerate and decelerate the movement slowly at the start and the end of the animation.
Why the Effect is named after Ken Burns?
Now, as you have learned the purpose of the Ken Burns Effect, you must be curious about its name. It is named after American documentarian Ken Burns, who is known for his instantly recognizable and highly influential visual aesthetic. Surprisingly, Ken Burns did not invent this Ken Burns Effect; rather, it has existed for decades. You might be wondering why the technique was then named after Ken Burns. This was due to the persistent and adroit use of this technique that it is now known as the Ken Burns Effect.
What are the Applications of Ken Burns Effect?
Primarily, the Ken Burns Effect is used due to the unavailability of a film or video. The technique gives action to still photographs to glorify the subjects of interest like couples in wedding photography. It gets better and better as you apply simulated parallax with Ken Burns Effect to make your 2D images appear as 3D plus advanced zooming visuals. You can also use the Ken Burns effect to make a video of your graduation ceremony pictures or memorable moments of reunion. Ken Burns Effect is also used in documentaries by professional filmmakers and editors.
Conclusion
Adding animated effects to your pictures and videos makes them look gorgeous. This is crazy, isn’t it, when you impress your peers with your editing skills. So, what’s the bottom line of this whole discussion? Try adding the Ken Burns Effect with Final Cut Pro to create a pan and zoom effect on your pictures and clips get the output in your desired format.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
Ken Burns Effect is an advanced feature of Final Cut Pro that allows users to add creative animations to their videos and images within minutes. You just need to select your picture, add movements to the clip, and choose the start and the end position to produce high-resolution stills. Besides, you can do a tilt, zoom in, a pan, or a combination of these three moves on a single image. This way, you can use the Ken Burns Effect to highlight the stimulating features in your photograph and save your memories in the form of innovative and high-definition animated clips.
This article introduces the readers to Final Cut Pro and explains how to add the Ken Burns Effect in 8 simple steps.
- Part 1: How to Make a Ken Burns Effect in Final Cut Pro?[detaied steps]
- Part 2: How to add the Ken Burns Effect to Multiple Camera Movements?
- Extensive Reading: Why Ken Burns Effect is Named after Ken Burns?
Part 1: How to Make a Ken Burns Effect in Final Cut Pro?
Final Cut Pro is user-friendly software and makes it easy for you to create a Ken Burns Effect without having advanced skills and expertise. So, are you interested in knowing the best part? Given below are a few simple steps to create Ken Burns Effect and make your pictures and videos look adorable.
Step 1: Add Images to the Timeline
First of all, you should specify a name for your project and add photos to the timeline in Final Cut Pro. For this purpose, select multiple photos and press E. A clip will be added to the timeline as shown in figure 1.
Step 2: Check Your Settings
As you can see, our timeline has no other video clip. Hence, Final Cut Pro will not recognize the clip until you adjust the video properties such as format, resolution, and rate, etc. For this purpose, click OK to use your preferred settings and press Shift + Z to fit the picture to your timeline window. Once you’re done it’s time to apply the Ken Burns Effect.
Step 3: Add the Ken Burns Effect
The Ken Burns Effect is used to focus on specific parts of an image and bring motionless content in to provoke emotional reactions. Follow these steps to add the Ken Burns Effect:
- Select the clip or picture;
- See the lower left of the viewer;
- Go to the Viewer window using the drop-down menu;
- Tap on the pop-up menu located in the bottom left-hand corner;
- Choose the Crop option from the menu or press Shift + C;
- Press the Ken Burns button in the Crop onscreen controls to add the effect; and
- Finally, notice the start frame and the end frame controls.
Step 4: Customize Your Effect
In the Ken Burns display, you can see the controls for adjusting the panning and zooms effects by changing the size and position of two-colored rectangles overlaying on the clip. To customize the Ken Burns effect:
- Adjust the green rectangle’s size and position to set the start position;
- Adjust the red rectangle’s size and position to set the end position;
- The arrow depicts the direction of camera position between start and end position;
- In the top left-hand corner, click on the Swap button to exchange the two positions as per your requirements;
- You can see the preview of the animation on the screen.
Step 5: Add a Freeze Frame
You’re not done yet because you need to hold your picture at the end of the animation. For this purpose, you should create a freezing frame at the end of the clip to make Ken Burns do this. Here’s the deal:
- Press the Down arrow followed by the Left arrow to go to the last frame;
- Press Option-F to add a freeze-frame;
- Make sure that your added frame matches the ending frame of the Ken Burns Effect.
Step 6: Adjust the Duration of the Freeze Frame
The users can also adjust the speed of the animation and the duration of the freeze-frame by trimming your clip. For this purpose, trim the length as per your requirement and it will optimize the speed as shown in figure 6.
Step 7: Swap the Start and End Frame
Now, swap the start and ending frame as per your preference for the Ken Burns animation. Here’s how you can do this:
- Click on the Swap button;
- The start frame will match the still frame (previous one);
- Grab the end frame and move it to your desired position;
- Apply enough zoom in to make the black areas disappear;
- Preview to see how your animation looks.
Step 8: Play/Preview Looping
After you have optimized the speed of the Ken Burns Effect by trimming the clip’s length and have widened the shot to include everyone, it’s time to preview the changes you have made. Given below are simple steps:
- Press the Play Loop button;
- Tap on the Pause icon and return to editing;
- Click Done and enjoy your animation.
Seems a little complicated? Filmora allows users to do Ken Burns effect, or pan and zoom effect, in much easier steps, click to download and have a try!
Part 2: How to add the Ken Burns Effect to Multiple Camera Movements?
Although you can apply a single Ken Burns movement to your image, you can still give the impression of multiple movements being used. This means the Ken Burns Effect can be added to multiple camera movements by duplicating the photo and building numerous movements in sequence.
- Add the first camera movement to your image;
- Duplicate the clip by click and drag option or copy and paste option;
- Press the Swap button in the Ken Burns settings to reverse the start and end positions;
- Verify if multiple camera movements have been added.
Extensive Reading: Why Ken Burns Effect is Named after Ken Burns?
What is the Ken Burns Effect?
The Ken Burns Effect is a feature in Final Cut Pro to create a pan and zoom effect by using your predefined start and end positions. Basically, it is a crop effect with one crop at the start of the clip while the other at the end. Ken Burns Effect can be further customized by adjusting the smoothness of the animation. While creating a Ken Burns Effect, the motion applied to the video clips gets automatically smoothed to accelerate and decelerate the movement slowly at the start and the end of the animation.
Why the Effect is named after Ken Burns?
Now, as you have learned the purpose of the Ken Burns Effect, you must be curious about its name. It is named after American documentarian Ken Burns, who is known for his instantly recognizable and highly influential visual aesthetic. Surprisingly, Ken Burns did not invent this Ken Burns Effect; rather, it has existed for decades. You might be wondering why the technique was then named after Ken Burns. This was due to the persistent and adroit use of this technique that it is now known as the Ken Burns Effect.
What are the Applications of Ken Burns Effect?
Primarily, the Ken Burns Effect is used due to the unavailability of a film or video. The technique gives action to still photographs to glorify the subjects of interest like couples in wedding photography. It gets better and better as you apply simulated parallax with Ken Burns Effect to make your 2D images appear as 3D plus advanced zooming visuals. You can also use the Ken Burns effect to make a video of your graduation ceremony pictures or memorable moments of reunion. Ken Burns Effect is also used in documentaries by professional filmmakers and editors.
Conclusion
Adding animated effects to your pictures and videos makes them look gorgeous. This is crazy, isn’t it, when you impress your peers with your editing skills. So, what’s the bottom line of this whole discussion? Try adding the Ken Burns Effect with Final Cut Pro to create a pan and zoom effect on your pictures and clips get the output in your desired format.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
Ken Burns Effect is an advanced feature of Final Cut Pro that allows users to add creative animations to their videos and images within minutes. You just need to select your picture, add movements to the clip, and choose the start and the end position to produce high-resolution stills. Besides, you can do a tilt, zoom in, a pan, or a combination of these three moves on a single image. This way, you can use the Ken Burns Effect to highlight the stimulating features in your photograph and save your memories in the form of innovative and high-definition animated clips.
This article introduces the readers to Final Cut Pro and explains how to add the Ken Burns Effect in 8 simple steps.
- Part 1: How to Make a Ken Burns Effect in Final Cut Pro?[detaied steps]
- Part 2: How to add the Ken Burns Effect to Multiple Camera Movements?
- Extensive Reading: Why Ken Burns Effect is Named after Ken Burns?
Part 1: How to Make a Ken Burns Effect in Final Cut Pro?
Final Cut Pro is user-friendly software and makes it easy for you to create a Ken Burns Effect without having advanced skills and expertise. So, are you interested in knowing the best part? Given below are a few simple steps to create Ken Burns Effect and make your pictures and videos look adorable.
Step 1: Add Images to the Timeline
First of all, you should specify a name for your project and add photos to the timeline in Final Cut Pro. For this purpose, select multiple photos and press E. A clip will be added to the timeline as shown in figure 1.
Step 2: Check Your Settings
As you can see, our timeline has no other video clip. Hence, Final Cut Pro will not recognize the clip until you adjust the video properties such as format, resolution, and rate, etc. For this purpose, click OK to use your preferred settings and press Shift + Z to fit the picture to your timeline window. Once you’re done it’s time to apply the Ken Burns Effect.
Step 3: Add the Ken Burns Effect
The Ken Burns Effect is used to focus on specific parts of an image and bring motionless content in to provoke emotional reactions. Follow these steps to add the Ken Burns Effect:
- Select the clip or picture;
- See the lower left of the viewer;
- Go to the Viewer window using the drop-down menu;
- Tap on the pop-up menu located in the bottom left-hand corner;
- Choose the Crop option from the menu or press Shift + C;
- Press the Ken Burns button in the Crop onscreen controls to add the effect; and
- Finally, notice the start frame and the end frame controls.
Step 4: Customize Your Effect
In the Ken Burns display, you can see the controls for adjusting the panning and zooms effects by changing the size and position of two-colored rectangles overlaying on the clip. To customize the Ken Burns effect:
- Adjust the green rectangle’s size and position to set the start position;
- Adjust the red rectangle’s size and position to set the end position;
- The arrow depicts the direction of camera position between start and end position;
- In the top left-hand corner, click on the Swap button to exchange the two positions as per your requirements;
- You can see the preview of the animation on the screen.
Step 5: Add a Freeze Frame
You’re not done yet because you need to hold your picture at the end of the animation. For this purpose, you should create a freezing frame at the end of the clip to make Ken Burns do this. Here’s the deal:
- Press the Down arrow followed by the Left arrow to go to the last frame;
- Press Option-F to add a freeze-frame;
- Make sure that your added frame matches the ending frame of the Ken Burns Effect.
Step 6: Adjust the Duration of the Freeze Frame
The users can also adjust the speed of the animation and the duration of the freeze-frame by trimming your clip. For this purpose, trim the length as per your requirement and it will optimize the speed as shown in figure 6.
Step 7: Swap the Start and End Frame
Now, swap the start and ending frame as per your preference for the Ken Burns animation. Here’s how you can do this:
- Click on the Swap button;
- The start frame will match the still frame (previous one);
- Grab the end frame and move it to your desired position;
- Apply enough zoom in to make the black areas disappear;
- Preview to see how your animation looks.
Step 8: Play/Preview Looping
After you have optimized the speed of the Ken Burns Effect by trimming the clip’s length and have widened the shot to include everyone, it’s time to preview the changes you have made. Given below are simple steps:
- Press the Play Loop button;
- Tap on the Pause icon and return to editing;
- Click Done and enjoy your animation.
Seems a little complicated? Filmora allows users to do Ken Burns effect, or pan and zoom effect, in much easier steps, click to download and have a try!
Part 2: How to add the Ken Burns Effect to Multiple Camera Movements?
Although you can apply a single Ken Burns movement to your image, you can still give the impression of multiple movements being used. This means the Ken Burns Effect can be added to multiple camera movements by duplicating the photo and building numerous movements in sequence.
- Add the first camera movement to your image;
- Duplicate the clip by click and drag option or copy and paste option;
- Press the Swap button in the Ken Burns settings to reverse the start and end positions;
- Verify if multiple camera movements have been added.
Extensive Reading: Why Ken Burns Effect is Named after Ken Burns?
What is the Ken Burns Effect?
The Ken Burns Effect is a feature in Final Cut Pro to create a pan and zoom effect by using your predefined start and end positions. Basically, it is a crop effect with one crop at the start of the clip while the other at the end. Ken Burns Effect can be further customized by adjusting the smoothness of the animation. While creating a Ken Burns Effect, the motion applied to the video clips gets automatically smoothed to accelerate and decelerate the movement slowly at the start and the end of the animation.
Why the Effect is named after Ken Burns?
Now, as you have learned the purpose of the Ken Burns Effect, you must be curious about its name. It is named after American documentarian Ken Burns, who is known for his instantly recognizable and highly influential visual aesthetic. Surprisingly, Ken Burns did not invent this Ken Burns Effect; rather, it has existed for decades. You might be wondering why the technique was then named after Ken Burns. This was due to the persistent and adroit use of this technique that it is now known as the Ken Burns Effect.
What are the Applications of Ken Burns Effect?
Primarily, the Ken Burns Effect is used due to the unavailability of a film or video. The technique gives action to still photographs to glorify the subjects of interest like couples in wedding photography. It gets better and better as you apply simulated parallax with Ken Burns Effect to make your 2D images appear as 3D plus advanced zooming visuals. You can also use the Ken Burns effect to make a video of your graduation ceremony pictures or memorable moments of reunion. Ken Burns Effect is also used in documentaries by professional filmmakers and editors.
Conclusion
Adding animated effects to your pictures and videos makes them look gorgeous. This is crazy, isn’t it, when you impress your peers with your editing skills. So, what’s the bottom line of this whole discussion? Try adding the Ken Burns Effect with Final Cut Pro to create a pan and zoom effect on your pictures and clips get the output in your desired format.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
Ken Burns Effect is an advanced feature of Final Cut Pro that allows users to add creative animations to their videos and images within minutes. You just need to select your picture, add movements to the clip, and choose the start and the end position to produce high-resolution stills. Besides, you can do a tilt, zoom in, a pan, or a combination of these three moves on a single image. This way, you can use the Ken Burns Effect to highlight the stimulating features in your photograph and save your memories in the form of innovative and high-definition animated clips.
This article introduces the readers to Final Cut Pro and explains how to add the Ken Burns Effect in 8 simple steps.
- Part 1: How to Make a Ken Burns Effect in Final Cut Pro?[detaied steps]
- Part 2: How to add the Ken Burns Effect to Multiple Camera Movements?
- Extensive Reading: Why Ken Burns Effect is Named after Ken Burns?
Part 1: How to Make a Ken Burns Effect in Final Cut Pro?
Final Cut Pro is user-friendly software and makes it easy for you to create a Ken Burns Effect without having advanced skills and expertise. So, are you interested in knowing the best part? Given below are a few simple steps to create Ken Burns Effect and make your pictures and videos look adorable.
Step 1: Add Images to the Timeline
First of all, you should specify a name for your project and add photos to the timeline in Final Cut Pro. For this purpose, select multiple photos and press E. A clip will be added to the timeline as shown in figure 1.
Step 2: Check Your Settings
As you can see, our timeline has no other video clip. Hence, Final Cut Pro will not recognize the clip until you adjust the video properties such as format, resolution, and rate, etc. For this purpose, click OK to use your preferred settings and press Shift + Z to fit the picture to your timeline window. Once you’re done it’s time to apply the Ken Burns Effect.
Step 3: Add the Ken Burns Effect
The Ken Burns Effect is used to focus on specific parts of an image and bring motionless content in to provoke emotional reactions. Follow these steps to add the Ken Burns Effect:
- Select the clip or picture;
- See the lower left of the viewer;
- Go to the Viewer window using the drop-down menu;
- Tap on the pop-up menu located in the bottom left-hand corner;
- Choose the Crop option from the menu or press Shift + C;
- Press the Ken Burns button in the Crop onscreen controls to add the effect; and
- Finally, notice the start frame and the end frame controls.
Step 4: Customize Your Effect
In the Ken Burns display, you can see the controls for adjusting the panning and zooms effects by changing the size and position of two-colored rectangles overlaying on the clip. To customize the Ken Burns effect:
- Adjust the green rectangle’s size and position to set the start position;
- Adjust the red rectangle’s size and position to set the end position;
- The arrow depicts the direction of camera position between start and end position;
- In the top left-hand corner, click on the Swap button to exchange the two positions as per your requirements;
- You can see the preview of the animation on the screen.
Step 5: Add a Freeze Frame
You’re not done yet because you need to hold your picture at the end of the animation. For this purpose, you should create a freezing frame at the end of the clip to make Ken Burns do this. Here’s the deal:
- Press the Down arrow followed by the Left arrow to go to the last frame;
- Press Option-F to add a freeze-frame;
- Make sure that your added frame matches the ending frame of the Ken Burns Effect.
Step 6: Adjust the Duration of the Freeze Frame
The users can also adjust the speed of the animation and the duration of the freeze-frame by trimming your clip. For this purpose, trim the length as per your requirement and it will optimize the speed as shown in figure 6.
Step 7: Swap the Start and End Frame
Now, swap the start and ending frame as per your preference for the Ken Burns animation. Here’s how you can do this:
- Click on the Swap button;
- The start frame will match the still frame (previous one);
- Grab the end frame and move it to your desired position;
- Apply enough zoom in to make the black areas disappear;
- Preview to see how your animation looks.
Step 8: Play/Preview Looping
After you have optimized the speed of the Ken Burns Effect by trimming the clip’s length and have widened the shot to include everyone, it’s time to preview the changes you have made. Given below are simple steps:
- Press the Play Loop button;
- Tap on the Pause icon and return to editing;
- Click Done and enjoy your animation.
Seems a little complicated? Filmora allows users to do Ken Burns effect, or pan and zoom effect, in much easier steps, click to download and have a try!
Part 2: How to add the Ken Burns Effect to Multiple Camera Movements?
Although you can apply a single Ken Burns movement to your image, you can still give the impression of multiple movements being used. This means the Ken Burns Effect can be added to multiple camera movements by duplicating the photo and building numerous movements in sequence.
- Add the first camera movement to your image;
- Duplicate the clip by click and drag option or copy and paste option;
- Press the Swap button in the Ken Burns settings to reverse the start and end positions;
- Verify if multiple camera movements have been added.
Extensive Reading: Why Ken Burns Effect is Named after Ken Burns?
What is the Ken Burns Effect?
The Ken Burns Effect is a feature in Final Cut Pro to create a pan and zoom effect by using your predefined start and end positions. Basically, it is a crop effect with one crop at the start of the clip while the other at the end. Ken Burns Effect can be further customized by adjusting the smoothness of the animation. While creating a Ken Burns Effect, the motion applied to the video clips gets automatically smoothed to accelerate and decelerate the movement slowly at the start and the end of the animation.
Why the Effect is named after Ken Burns?
Now, as you have learned the purpose of the Ken Burns Effect, you must be curious about its name. It is named after American documentarian Ken Burns, who is known for his instantly recognizable and highly influential visual aesthetic. Surprisingly, Ken Burns did not invent this Ken Burns Effect; rather, it has existed for decades. You might be wondering why the technique was then named after Ken Burns. This was due to the persistent and adroit use of this technique that it is now known as the Ken Burns Effect.
What are the Applications of Ken Burns Effect?
Primarily, the Ken Burns Effect is used due to the unavailability of a film or video. The technique gives action to still photographs to glorify the subjects of interest like couples in wedding photography. It gets better and better as you apply simulated parallax with Ken Burns Effect to make your 2D images appear as 3D plus advanced zooming visuals. You can also use the Ken Burns effect to make a video of your graduation ceremony pictures or memorable moments of reunion. Ken Burns Effect is also used in documentaries by professional filmmakers and editors.
Conclusion
Adding animated effects to your pictures and videos makes them look gorgeous. This is crazy, isn’t it, when you impress your peers with your editing skills. So, what’s the bottom line of this whole discussion? Try adding the Ken Burns Effect with Final Cut Pro to create a pan and zoom effect on your pictures and clips get the output in your desired format.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Final Cut Pro X Productivity Hacks: Top 40 Keyboard Shortcuts
Top 40 Keyboard Shortcuts for Final Cut Pro X
Benjamin Arango
Mar 27, 2024• Proven solutions
I confess I’m a keyboard shortcut junkie. Anything I can do to help me edit faster is a good thing, and nothing says “speed” like keyboard shortcuts. There are well over 600 menu options in FCP X, with hundreds of keyboard shortcuts. But, which ones are the best?
In this article, I share my Top 40 keyboard shortcuts. I use these beauties every day to help me get my projects done faster. Now, you can use them, too. Even better, I’ve categorized them to make them easier to find. Haven’t got FCPX yet? Get your 90-day free trial here.
(And, for those who take the time to count, you’ll discover this list actually includes 53 keyboard shortcuts. But using “Top 40” in the title seemed so much sexier than “Top 53.”)
Operations
| Option + N | Create a new Event |
|---|---|
| Cmd + N | Create a new Project |
| Shift + Cmd + D | Create a Project Snapshot |
| Cmd + [plus] | Zoom into Timeline or image |
| Cmd + [ minus ] | Zoom out of Timeline or image |
| Shift + Z | Size the Timeline or image to fit in the window |
| Control + Cmd + 1 | Toggle Library and Browser display on or off |
| Control + Cmd + 3 | Toggle Event Viewer open/closed |
| J - K - L | Reverse - Stop - Play the playhead (Tap multiple times to change speed) |
| S | Toggle skimming on or off |
| N | Toggle snapping on or off |
| V | Toggle clip visibility on or off |
| Control + Y | Toggle skimmer info display on/off in Browser |
| Cmd + 4 | Toggle Inspector open/closed |
| Cmd + 5 | Toggle Effects Browser open/closed |
| Cmd + 6 | Toggle Color Board open/closed |
| Cmd + 7 | Toggle video scope display on/off |
Editing
| I | Set the In at the position of the skimmer/playhead |
|---|---|
| Shift + I | Jump the playhead to the In |
| Option + I | Delete the In |
| O | Set the Out at the position of the skimmer/playhead |
| Shift + O | Jump the playhead to the Out |
| Option + O | Delete the Out |
| Option + X | Delete both the In and the Out |
| M | Add a marker |
| Option + M | Add a marker and open the edit marker dialog |
| E | Perform an Append edit |
| W | Perform an Insert edit |
| D | Perform an Overwrite edit |
| Q | Perform a Connected edit |
| Shift + G | Create a connected storyline |
| Shift + 1 | Edit video and audio to the Timeline |
| Shift + 2 | Edit video-only to the Timeline |
| Shift + 3 | Edit audio-only to the Timeline |
| Option + W | Insert a gap at the position of the skimmer/playhead |
| Control + S | Expand/collapse audio from synced video |
| Option + Control + S | Expand/collapse audio components (multitrack audio) |
| Shift + Cmd + F | Play project full screen (ESC to return) |
| Shift + ? | Play a few seconds before and after the skimmer/playhead position |
Trimming
| A | Select the Arrow (selection) tool |
|---|---|
| T | Select the Trim tool |
| P | Select the Position tool |
| B | Select the Blade tool |
| R | Select the Range tool |
| Shift + X | Jump the selected edit point to the position of the skimmer/playhead |
| [ comma ] / [ period ] | Move the selected clip or edit point one frame left/right |
| Shift + [ comma ] / Shift + [ period ] | Move selected clip or edit point ten frames left/right |
Other cool shortcuts
| Cmd + T | Add cross-dissolve |
|---|---|
| Control + T | Add default full-screen title |
| Shift + Control + T | Add default lower-third title |
| Cmd + E | Export master file of project |
FAQ
- What to do when the shortcuts in FCPX not working?
Change your input source of keyboard set to US should fix the problem.
- How to modify shortcuts in FCPX?
There are two ways to open the modifying menu: choose Final Cut Pro > Commands > Customize, or press Option-Command-K. Then, change the shortcuts and save.
See more FCPX editing tips here .
Above are the top useful shortcuts that I used most when editing videos in Final Cut Pro. If you want to edit videos in a much easier way and get some Hollywood film looking at the same time, you can try Wondershare Filmora . Check the video to see how to edit videos with Filmora.
Benjamin Arango
Benjamin Arango is a writer and a lover of all things video.
Follow @Benjamin Arango
Benjamin Arango
Mar 27, 2024• Proven solutions
I confess I’m a keyboard shortcut junkie. Anything I can do to help me edit faster is a good thing, and nothing says “speed” like keyboard shortcuts. There are well over 600 menu options in FCP X, with hundreds of keyboard shortcuts. But, which ones are the best?
In this article, I share my Top 40 keyboard shortcuts. I use these beauties every day to help me get my projects done faster. Now, you can use them, too. Even better, I’ve categorized them to make them easier to find. Haven’t got FCPX yet? Get your 90-day free trial here.
(And, for those who take the time to count, you’ll discover this list actually includes 53 keyboard shortcuts. But using “Top 40” in the title seemed so much sexier than “Top 53.”)
Operations
| Option + N | Create a new Event |
|---|---|
| Cmd + N | Create a new Project |
| Shift + Cmd + D | Create a Project Snapshot |
| Cmd + [plus] | Zoom into Timeline or image |
| Cmd + [ minus ] | Zoom out of Timeline or image |
| Shift + Z | Size the Timeline or image to fit in the window |
| Control + Cmd + 1 | Toggle Library and Browser display on or off |
| Control + Cmd + 3 | Toggle Event Viewer open/closed |
| J - K - L | Reverse - Stop - Play the playhead (Tap multiple times to change speed) |
| S | Toggle skimming on or off |
| N | Toggle snapping on or off |
| V | Toggle clip visibility on or off |
| Control + Y | Toggle skimmer info display on/off in Browser |
| Cmd + 4 | Toggle Inspector open/closed |
| Cmd + 5 | Toggle Effects Browser open/closed |
| Cmd + 6 | Toggle Color Board open/closed |
| Cmd + 7 | Toggle video scope display on/off |
Editing
| I | Set the In at the position of the skimmer/playhead |
|---|---|
| Shift + I | Jump the playhead to the In |
| Option + I | Delete the In |
| O | Set the Out at the position of the skimmer/playhead |
| Shift + O | Jump the playhead to the Out |
| Option + O | Delete the Out |
| Option + X | Delete both the In and the Out |
| M | Add a marker |
| Option + M | Add a marker and open the edit marker dialog |
| E | Perform an Append edit |
| W | Perform an Insert edit |
| D | Perform an Overwrite edit |
| Q | Perform a Connected edit |
| Shift + G | Create a connected storyline |
| Shift + 1 | Edit video and audio to the Timeline |
| Shift + 2 | Edit video-only to the Timeline |
| Shift + 3 | Edit audio-only to the Timeline |
| Option + W | Insert a gap at the position of the skimmer/playhead |
| Control + S | Expand/collapse audio from synced video |
| Option + Control + S | Expand/collapse audio components (multitrack audio) |
| Shift + Cmd + F | Play project full screen (ESC to return) |
| Shift + ? | Play a few seconds before and after the skimmer/playhead position |
Trimming
| A | Select the Arrow (selection) tool |
|---|---|
| T | Select the Trim tool |
| P | Select the Position tool |
| B | Select the Blade tool |
| R | Select the Range tool |
| Shift + X | Jump the selected edit point to the position of the skimmer/playhead |
| [ comma ] / [ period ] | Move the selected clip or edit point one frame left/right |
| Shift + [ comma ] / Shift + [ period ] | Move selected clip or edit point ten frames left/right |
Other cool shortcuts
| Cmd + T | Add cross-dissolve |
|---|---|
| Control + T | Add default full-screen title |
| Shift + Control + T | Add default lower-third title |
| Cmd + E | Export master file of project |
FAQ
- What to do when the shortcuts in FCPX not working?
Change your input source of keyboard set to US should fix the problem.
- How to modify shortcuts in FCPX?
There are two ways to open the modifying menu: choose Final Cut Pro > Commands > Customize, or press Option-Command-K. Then, change the shortcuts and save.
See more FCPX editing tips here .
Above are the top useful shortcuts that I used most when editing videos in Final Cut Pro. If you want to edit videos in a much easier way and get some Hollywood film looking at the same time, you can try Wondershare Filmora . Check the video to see how to edit videos with Filmora.
Benjamin Arango
Benjamin Arango is a writer and a lover of all things video.
Follow @Benjamin Arango
Benjamin Arango
Mar 27, 2024• Proven solutions
I confess I’m a keyboard shortcut junkie. Anything I can do to help me edit faster is a good thing, and nothing says “speed” like keyboard shortcuts. There are well over 600 menu options in FCP X, with hundreds of keyboard shortcuts. But, which ones are the best?
In this article, I share my Top 40 keyboard shortcuts. I use these beauties every day to help me get my projects done faster. Now, you can use them, too. Even better, I’ve categorized them to make them easier to find. Haven’t got FCPX yet? Get your 90-day free trial here.
(And, for those who take the time to count, you’ll discover this list actually includes 53 keyboard shortcuts. But using “Top 40” in the title seemed so much sexier than “Top 53.”)
Operations
| Option + N | Create a new Event |
|---|---|
| Cmd + N | Create a new Project |
| Shift + Cmd + D | Create a Project Snapshot |
| Cmd + [plus] | Zoom into Timeline or image |
| Cmd + [ minus ] | Zoom out of Timeline or image |
| Shift + Z | Size the Timeline or image to fit in the window |
| Control + Cmd + 1 | Toggle Library and Browser display on or off |
| Control + Cmd + 3 | Toggle Event Viewer open/closed |
| J - K - L | Reverse - Stop - Play the playhead (Tap multiple times to change speed) |
| S | Toggle skimming on or off |
| N | Toggle snapping on or off |
| V | Toggle clip visibility on or off |
| Control + Y | Toggle skimmer info display on/off in Browser |
| Cmd + 4 | Toggle Inspector open/closed |
| Cmd + 5 | Toggle Effects Browser open/closed |
| Cmd + 6 | Toggle Color Board open/closed |
| Cmd + 7 | Toggle video scope display on/off |
Editing
| I | Set the In at the position of the skimmer/playhead |
|---|---|
| Shift + I | Jump the playhead to the In |
| Option + I | Delete the In |
| O | Set the Out at the position of the skimmer/playhead |
| Shift + O | Jump the playhead to the Out |
| Option + O | Delete the Out |
| Option + X | Delete both the In and the Out |
| M | Add a marker |
| Option + M | Add a marker and open the edit marker dialog |
| E | Perform an Append edit |
| W | Perform an Insert edit |
| D | Perform an Overwrite edit |
| Q | Perform a Connected edit |
| Shift + G | Create a connected storyline |
| Shift + 1 | Edit video and audio to the Timeline |
| Shift + 2 | Edit video-only to the Timeline |
| Shift + 3 | Edit audio-only to the Timeline |
| Option + W | Insert a gap at the position of the skimmer/playhead |
| Control + S | Expand/collapse audio from synced video |
| Option + Control + S | Expand/collapse audio components (multitrack audio) |
| Shift + Cmd + F | Play project full screen (ESC to return) |
| Shift + ? | Play a few seconds before and after the skimmer/playhead position |
Trimming
| A | Select the Arrow (selection) tool |
|---|---|
| T | Select the Trim tool |
| P | Select the Position tool |
| B | Select the Blade tool |
| R | Select the Range tool |
| Shift + X | Jump the selected edit point to the position of the skimmer/playhead |
| [ comma ] / [ period ] | Move the selected clip or edit point one frame left/right |
| Shift + [ comma ] / Shift + [ period ] | Move selected clip or edit point ten frames left/right |
Other cool shortcuts
| Cmd + T | Add cross-dissolve |
|---|---|
| Control + T | Add default full-screen title |
| Shift + Control + T | Add default lower-third title |
| Cmd + E | Export master file of project |
FAQ
- What to do when the shortcuts in FCPX not working?
Change your input source of keyboard set to US should fix the problem.
- How to modify shortcuts in FCPX?
There are two ways to open the modifying menu: choose Final Cut Pro > Commands > Customize, or press Option-Command-K. Then, change the shortcuts and save.
See more FCPX editing tips here .
Above are the top useful shortcuts that I used most when editing videos in Final Cut Pro. If you want to edit videos in a much easier way and get some Hollywood film looking at the same time, you can try Wondershare Filmora . Check the video to see how to edit videos with Filmora.
Benjamin Arango
Benjamin Arango is a writer and a lover of all things video.
Follow @Benjamin Arango
Benjamin Arango
Mar 27, 2024• Proven solutions
I confess I’m a keyboard shortcut junkie. Anything I can do to help me edit faster is a good thing, and nothing says “speed” like keyboard shortcuts. There are well over 600 menu options in FCP X, with hundreds of keyboard shortcuts. But, which ones are the best?
In this article, I share my Top 40 keyboard shortcuts. I use these beauties every day to help me get my projects done faster. Now, you can use them, too. Even better, I’ve categorized them to make them easier to find. Haven’t got FCPX yet? Get your 90-day free trial here.
(And, for those who take the time to count, you’ll discover this list actually includes 53 keyboard shortcuts. But using “Top 40” in the title seemed so much sexier than “Top 53.”)
Operations
| Option + N | Create a new Event |
|---|---|
| Cmd + N | Create a new Project |
| Shift + Cmd + D | Create a Project Snapshot |
| Cmd + [plus] | Zoom into Timeline or image |
| Cmd + [ minus ] | Zoom out of Timeline or image |
| Shift + Z | Size the Timeline or image to fit in the window |
| Control + Cmd + 1 | Toggle Library and Browser display on or off |
| Control + Cmd + 3 | Toggle Event Viewer open/closed |
| J - K - L | Reverse - Stop - Play the playhead (Tap multiple times to change speed) |
| S | Toggle skimming on or off |
| N | Toggle snapping on or off |
| V | Toggle clip visibility on or off |
| Control + Y | Toggle skimmer info display on/off in Browser |
| Cmd + 4 | Toggle Inspector open/closed |
| Cmd + 5 | Toggle Effects Browser open/closed |
| Cmd + 6 | Toggle Color Board open/closed |
| Cmd + 7 | Toggle video scope display on/off |
Editing
| I | Set the In at the position of the skimmer/playhead |
|---|---|
| Shift + I | Jump the playhead to the In |
| Option + I | Delete the In |
| O | Set the Out at the position of the skimmer/playhead |
| Shift + O | Jump the playhead to the Out |
| Option + O | Delete the Out |
| Option + X | Delete both the In and the Out |
| M | Add a marker |
| Option + M | Add a marker and open the edit marker dialog |
| E | Perform an Append edit |
| W | Perform an Insert edit |
| D | Perform an Overwrite edit |
| Q | Perform a Connected edit |
| Shift + G | Create a connected storyline |
| Shift + 1 | Edit video and audio to the Timeline |
| Shift + 2 | Edit video-only to the Timeline |
| Shift + 3 | Edit audio-only to the Timeline |
| Option + W | Insert a gap at the position of the skimmer/playhead |
| Control + S | Expand/collapse audio from synced video |
| Option + Control + S | Expand/collapse audio components (multitrack audio) |
| Shift + Cmd + F | Play project full screen (ESC to return) |
| Shift + ? | Play a few seconds before and after the skimmer/playhead position |
Trimming
| A | Select the Arrow (selection) tool |
|---|---|
| T | Select the Trim tool |
| P | Select the Position tool |
| B | Select the Blade tool |
| R | Select the Range tool |
| Shift + X | Jump the selected edit point to the position of the skimmer/playhead |
| [ comma ] / [ period ] | Move the selected clip or edit point one frame left/right |
| Shift + [ comma ] / Shift + [ period ] | Move selected clip or edit point ten frames left/right |
Other cool shortcuts
| Cmd + T | Add cross-dissolve |
|---|---|
| Control + T | Add default full-screen title |
| Shift + Control + T | Add default lower-third title |
| Cmd + E | Export master file of project |
FAQ
- What to do when the shortcuts in FCPX not working?
Change your input source of keyboard set to US should fix the problem.
- How to modify shortcuts in FCPX?
There are two ways to open the modifying menu: choose Final Cut Pro > Commands > Customize, or press Option-Command-K. Then, change the shortcuts and save.
See more FCPX editing tips here .
Above are the top useful shortcuts that I used most when editing videos in Final Cut Pro. If you want to edit videos in a much easier way and get some Hollywood film looking at the same time, you can try Wondershare Filmora . Check the video to see how to edit videos with Filmora.
Benjamin Arango
Benjamin Arango is a writer and a lover of all things video.
Follow @Benjamin Arango
Aspect Ratio Mastery: The Secret to Stunning Facebook Videos
The Only Guide Facebook Video Aspect Ratios you’ll Ever Need to Know
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Nowadays, Facebook ads are playing an important role in booming the market value of a particular brand. However, the correct video aspect ratio is also equally important. Let’s have a look at them:
In this article
01 [What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy](#Part 1)
02 [All Facebook Video Aspect Ratios Info in One Place](#Part 2)
03 [Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?](#Part 3)
Part 1 What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy
In today’s world where social media platforms are booming like no other marketplaces, you can generate a good lead at online markets and reach to a larger audience. According to an estimate, amongst all the social media platforms, Facebook can help you to do this better. Facebook pays a special attention to the types of ads and their sizes. Ad formats and sizes get a constant change yet here are some most preferred ad types and sizes which get shared like crazy.
01Facebook video ads sizes
When you talk about video ads on Facebook, they are mostly designed for mobile first. This is because most people use Facebook via their mobile phones. However, the video ads are also designed for desktops. Facebook recommends users and advertisers to upload videos of square or vertical aspect ratios. Square aspect ratio is 1:1 and dimension for vertical videos vary from 4:5, 9:16 or 16:9. However the most preferred one is 16:9. Also it is recommended that the videos must be no more than of 15 seconds.
02Facebook image ads size
As a customer, people like to see the product that they are going to purchase. For this, you can add images in your ads. This can be an easy way to draw the attention of the audience. But, sometimes it can be little daunting to design the images in the correct dimensions and sizes so that it can get uploaded on Facebook easily. Moreover, these sizes can vary according to the display sizes. It must be in between 1.91:1 to 1:1.
03Facebook carousel ads size
By using Carousels, you can showcase approx 10 videos and images in a single advertisement. Also there is no need of switching to another page. These carousels may appear on different places when you are uploading on Facebook. These places may include the main feed, instant articles, right column, messenger, etc. However, all the formats support similar specs of videos and images. The file size remains 30 MB and the ratio must be 1:1.
04Facebook collection ads size
Facebook promotes the collection ads as through this the user can easily browse and purchase the particular product within the Facebook feed only. These collections mostly include a cover image and some videos related to the product. You can choose to auto play the videos while the user is scrolling your collection. These ads have a file size of maximum 4 GB to minimum 30 MB. The aspect ratio of these ads must be 1:1.
05More Facebook advertising resources
Apart from the sizes and dimensions of the formats, there are several things that also need to be focused on. These things include audience insights, creation of video in less span of time; boost the posts on Facebook and enhancing the rate of ad conversions, etc.
Part 2 All Facebook Video Aspect Ratios Info in One Place
There are several types of videos that are uploaded on Facebook on a daily basis. All these videos have to withstand some technical requirements. Here mentioned are some Facebook videos and their aspect ratios and other technical requirements:
01360 videos
In these impressive videos, viewer can turn his device to explore the videos. Also he can drag his finger to view its surrounding content. These videos make a significant impact on the audience as the scenes in it seem to be alive. For making a 360 video, it is essential to have a 360 camera.
● The dimensions of these videos must be maximum 120 PX in height and width respectively.
● The length of video must not be more than 241 minutes.
● The file size of these videos should range in between 1 MB to 26 GB.
● The maximum video aspect ratio for these videos is 4:1 and minimum is 1:4.
02Facebook stories ads
As per the popularity of Facebook stories, there is also an immense increase in the results of Facebook stories ads. These ads appear between the stories and last up to approx 15 seconds. Viewer can even dismiss these ads.
● In these videos, sound is mostly optional as well as there is no need of captions.
● The resolution must be the highest possible so that it can meet the requirement of size and aspect ratio.
● The dimension must be minimum 500 PX in width and the file size should not exceed 4 GB.
● The aspect ratio can vary from 1:91 to 9:16 and the maximum length of the video is 2 minutes.
03Facebook News feed video ads
These are the most popular types of video ads that are uploaded on Facebook. These videos show up not only on the feed that a user will scroll but also alongside the posts that they are tagged in or shared with them. Newsfeed video ads can be of any type like carousels, 360 videos, etc. However, each video type has different requirements. Generally, the technical requirements are:
● The length of these videos must not exceed 240 minutes, however, shorter videos are best so minimum length of the ad video should be 15 seconds.
● You can choose any file type but MP4 or MOV can be better option. Also the file size should be under 4 GB.
● In these videos, sound and captions are optional but also recommended to make it more effective.
● Video aspect ratio is about 9:16 to 16:9 which means that video resolution must not be less than 1280*720 PX.
04Instant experience videos
These videos can be viewed on full screen automatically. This is the reasons these videos are meant for mobile devices only. As the videos take up the whole screen, these are more attention grabbing and engaging. If you are interested in driving mobile sales then these videos can be a great idea.
● You can choose amongst the landscape and square video format.
● The recommended video resolution for these videos is 1200*628 PX.
● The file size must not increase 4GB and the maximum length should also remain under 241 minutes.
● Video aspect ratio for landscape format is 9:1 and for square video format it becomes 1:1.
05Slideshow video ads
These ads are best for promoting and advertising restaurants’ menu. You can showcase many different things in just a video. You can target the desired audience by simply creating a decent and neat slideshow video advertisement.
● To create the slideshow ad, you can choose amongst the different supported formats like FLAC, M4A, MP3, OGG, etc.
● The video dimension and resolution should be 1200*720 PX and 1280*720 PX respectively.
● The aspect ratio of the video formats can vary from 16:9 to 9:16.
● The maximum length is 120 minutes with a file size of 4 GB.
06Instant article ads
To allow the publishers to share the fast and instant loading articles that are also mobile-optimized, Facebook supports such ads. The publishers can choose to place your video ad in their articles and your audience can view your ad whenever they will read that instant article.
● You can use any aspect ratio between 9:16 and 16:9 but for Facebook vertical video dimensions, aspect ratio of 4:5 is also accepted.
● Although shorter videos perform better but you can post video ads of approx 240 minutes.
● In this video format, there are no captions available so you will need to add subtitles while creating the video.
● Headlines in these videos must be of 25 characters and description should be of 30 characters.
07Live streaming
Live streaming broadcasts can be little tricky as you have to pay attention on each aspect as the viewer is consuming the video as it is being created. You need to follow all the protocols that are essential for creating live streams.
● These videos must include universal playback and have a small size of file.
● Here is a wide range of resolution that you can choose to meet the size needs and fits best for your purpose.
● The most recommended and preferred aspect ratio is 16:9.
● In such videos, keep in mind that the video aspect ratio must be compatible with the platform from where you are streaming.
08Search Result ads
Just like the Google search result page, Facebook also has the search result page and it is an excellent idea to boost your conversion rates. You can easily satisfy the demands of people who are there with a mindset of some exploration and discovery.
● The minimum length of the video is better to enhance the ad conversion but the maximum length should not exceed 240 minutes.
● In these videos, captions are not supported but the sound is recommended.
● The most suitable video aspect ratio for these videos is 1:1.
● The video resolution that you are choosing must be the highest so that it can meet the limits of ratio and size.
09Facebook marketplace
Facebook marketplace is a good place to discover and explore various items and products so if you want to enhance your conversions then ads can help you a lot here. The biggest advantage of such marketplace is that people already want to purchase the particular thing.
● At Facebook marketplace, all the aspect ratios between 9:16 to 16:9 are easily accepted.
● The file types of these videos are recommended to be MP4 or MOV and its size must be under 4 GB.
● In these videos sound is completely optional and if you want to add captions then you will need to do is while creating the video.
● If you are adding primary text then it must not exclude 125 characters and headline as well as description must have 25 and 30 characters respectively.
10Collection video ads
These ads are specially optimized for the mobiles which showcase various products in a single ad or various aspects in it. You can also boost customer engagement by making your video create in Instant Experience format.
● The video frame of these videos must be 30 fps maximum.
● You can create videos in the aspect ratio of 1:1 to 16:9.
● The recommended resolution size of the video is approx 1200*675.
● The file size of the video must not extend 4 GB and the length should be maximum 120 minutes.
Part 3 Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?
Wondershare Filmora Video Editor is a high technology and latest media player that supports to change the video resolution, dimensions and aspect ratio of the desired video. Aspect ratio is nothing more than the ratio of width and height of the video. Filmora do supports to change the aspect ratio and the changed one can easily be adapted by Facebook. In this tool you can get the most popular video aspect ratio that is 1:1 and 9:16. You can also get a list of proper methods to change them.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Key Takeaways from This Episode
● Social media platforms like Facebook and Instagram are excellent sources to advertise your products. Also you can make a good reach to your customers as well as audience.
● It is important to consider about the Facebook Video Aspect Ratios before you are planning to promote or advertise your brand or product.
● Various tools like Filmora help to easily adjust the dimensions and specs of videos and images. By using these, you can make the images and videos more impressive and engaging.
Nowadays, Facebook ads are playing an important role in booming the market value of a particular brand. However, the correct video aspect ratio is also equally important. Let’s have a look at them:
In this article
01 [What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy](#Part 1)
02 [All Facebook Video Aspect Ratios Info in One Place](#Part 2)
03 [Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?](#Part 3)
Part 1 What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy
In today’s world where social media platforms are booming like no other marketplaces, you can generate a good lead at online markets and reach to a larger audience. According to an estimate, amongst all the social media platforms, Facebook can help you to do this better. Facebook pays a special attention to the types of ads and their sizes. Ad formats and sizes get a constant change yet here are some most preferred ad types and sizes which get shared like crazy.
01Facebook video ads sizes
When you talk about video ads on Facebook, they are mostly designed for mobile first. This is because most people use Facebook via their mobile phones. However, the video ads are also designed for desktops. Facebook recommends users and advertisers to upload videos of square or vertical aspect ratios. Square aspect ratio is 1:1 and dimension for vertical videos vary from 4:5, 9:16 or 16:9. However the most preferred one is 16:9. Also it is recommended that the videos must be no more than of 15 seconds.
02Facebook image ads size
As a customer, people like to see the product that they are going to purchase. For this, you can add images in your ads. This can be an easy way to draw the attention of the audience. But, sometimes it can be little daunting to design the images in the correct dimensions and sizes so that it can get uploaded on Facebook easily. Moreover, these sizes can vary according to the display sizes. It must be in between 1.91:1 to 1:1.
03Facebook carousel ads size
By using Carousels, you can showcase approx 10 videos and images in a single advertisement. Also there is no need of switching to another page. These carousels may appear on different places when you are uploading on Facebook. These places may include the main feed, instant articles, right column, messenger, etc. However, all the formats support similar specs of videos and images. The file size remains 30 MB and the ratio must be 1:1.
04Facebook collection ads size
Facebook promotes the collection ads as through this the user can easily browse and purchase the particular product within the Facebook feed only. These collections mostly include a cover image and some videos related to the product. You can choose to auto play the videos while the user is scrolling your collection. These ads have a file size of maximum 4 GB to minimum 30 MB. The aspect ratio of these ads must be 1:1.
05More Facebook advertising resources
Apart from the sizes and dimensions of the formats, there are several things that also need to be focused on. These things include audience insights, creation of video in less span of time; boost the posts on Facebook and enhancing the rate of ad conversions, etc.
Part 2 All Facebook Video Aspect Ratios Info in One Place
There are several types of videos that are uploaded on Facebook on a daily basis. All these videos have to withstand some technical requirements. Here mentioned are some Facebook videos and their aspect ratios and other technical requirements:
01360 videos
In these impressive videos, viewer can turn his device to explore the videos. Also he can drag his finger to view its surrounding content. These videos make a significant impact on the audience as the scenes in it seem to be alive. For making a 360 video, it is essential to have a 360 camera.
● The dimensions of these videos must be maximum 120 PX in height and width respectively.
● The length of video must not be more than 241 minutes.
● The file size of these videos should range in between 1 MB to 26 GB.
● The maximum video aspect ratio for these videos is 4:1 and minimum is 1:4.
02Facebook stories ads
As per the popularity of Facebook stories, there is also an immense increase in the results of Facebook stories ads. These ads appear between the stories and last up to approx 15 seconds. Viewer can even dismiss these ads.
● In these videos, sound is mostly optional as well as there is no need of captions.
● The resolution must be the highest possible so that it can meet the requirement of size and aspect ratio.
● The dimension must be minimum 500 PX in width and the file size should not exceed 4 GB.
● The aspect ratio can vary from 1:91 to 9:16 and the maximum length of the video is 2 minutes.
03Facebook News feed video ads
These are the most popular types of video ads that are uploaded on Facebook. These videos show up not only on the feed that a user will scroll but also alongside the posts that they are tagged in or shared with them. Newsfeed video ads can be of any type like carousels, 360 videos, etc. However, each video type has different requirements. Generally, the technical requirements are:
● The length of these videos must not exceed 240 minutes, however, shorter videos are best so minimum length of the ad video should be 15 seconds.
● You can choose any file type but MP4 or MOV can be better option. Also the file size should be under 4 GB.
● In these videos, sound and captions are optional but also recommended to make it more effective.
● Video aspect ratio is about 9:16 to 16:9 which means that video resolution must not be less than 1280*720 PX.
04Instant experience videos
These videos can be viewed on full screen automatically. This is the reasons these videos are meant for mobile devices only. As the videos take up the whole screen, these are more attention grabbing and engaging. If you are interested in driving mobile sales then these videos can be a great idea.
● You can choose amongst the landscape and square video format.
● The recommended video resolution for these videos is 1200*628 PX.
● The file size must not increase 4GB and the maximum length should also remain under 241 minutes.
● Video aspect ratio for landscape format is 9:1 and for square video format it becomes 1:1.
05Slideshow video ads
These ads are best for promoting and advertising restaurants’ menu. You can showcase many different things in just a video. You can target the desired audience by simply creating a decent and neat slideshow video advertisement.
● To create the slideshow ad, you can choose amongst the different supported formats like FLAC, M4A, MP3, OGG, etc.
● The video dimension and resolution should be 1200*720 PX and 1280*720 PX respectively.
● The aspect ratio of the video formats can vary from 16:9 to 9:16.
● The maximum length is 120 minutes with a file size of 4 GB.
06Instant article ads
To allow the publishers to share the fast and instant loading articles that are also mobile-optimized, Facebook supports such ads. The publishers can choose to place your video ad in their articles and your audience can view your ad whenever they will read that instant article.
● You can use any aspect ratio between 9:16 and 16:9 but for Facebook vertical video dimensions, aspect ratio of 4:5 is also accepted.
● Although shorter videos perform better but you can post video ads of approx 240 minutes.
● In this video format, there are no captions available so you will need to add subtitles while creating the video.
● Headlines in these videos must be of 25 characters and description should be of 30 characters.
07Live streaming
Live streaming broadcasts can be little tricky as you have to pay attention on each aspect as the viewer is consuming the video as it is being created. You need to follow all the protocols that are essential for creating live streams.
● These videos must include universal playback and have a small size of file.
● Here is a wide range of resolution that you can choose to meet the size needs and fits best for your purpose.
● The most recommended and preferred aspect ratio is 16:9.
● In such videos, keep in mind that the video aspect ratio must be compatible with the platform from where you are streaming.
08Search Result ads
Just like the Google search result page, Facebook also has the search result page and it is an excellent idea to boost your conversion rates. You can easily satisfy the demands of people who are there with a mindset of some exploration and discovery.
● The minimum length of the video is better to enhance the ad conversion but the maximum length should not exceed 240 minutes.
● In these videos, captions are not supported but the sound is recommended.
● The most suitable video aspect ratio for these videos is 1:1.
● The video resolution that you are choosing must be the highest so that it can meet the limits of ratio and size.
09Facebook marketplace
Facebook marketplace is a good place to discover and explore various items and products so if you want to enhance your conversions then ads can help you a lot here. The biggest advantage of such marketplace is that people already want to purchase the particular thing.
● At Facebook marketplace, all the aspect ratios between 9:16 to 16:9 are easily accepted.
● The file types of these videos are recommended to be MP4 or MOV and its size must be under 4 GB.
● In these videos sound is completely optional and if you want to add captions then you will need to do is while creating the video.
● If you are adding primary text then it must not exclude 125 characters and headline as well as description must have 25 and 30 characters respectively.
10Collection video ads
These ads are specially optimized for the mobiles which showcase various products in a single ad or various aspects in it. You can also boost customer engagement by making your video create in Instant Experience format.
● The video frame of these videos must be 30 fps maximum.
● You can create videos in the aspect ratio of 1:1 to 16:9.
● The recommended resolution size of the video is approx 1200*675.
● The file size of the video must not extend 4 GB and the length should be maximum 120 minutes.
Part 3 Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?
Wondershare Filmora Video Editor is a high technology and latest media player that supports to change the video resolution, dimensions and aspect ratio of the desired video. Aspect ratio is nothing more than the ratio of width and height of the video. Filmora do supports to change the aspect ratio and the changed one can easily be adapted by Facebook. In this tool you can get the most popular video aspect ratio that is 1:1 and 9:16. You can also get a list of proper methods to change them.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Key Takeaways from This Episode
● Social media platforms like Facebook and Instagram are excellent sources to advertise your products. Also you can make a good reach to your customers as well as audience.
● It is important to consider about the Facebook Video Aspect Ratios before you are planning to promote or advertise your brand or product.
● Various tools like Filmora help to easily adjust the dimensions and specs of videos and images. By using these, you can make the images and videos more impressive and engaging.
Nowadays, Facebook ads are playing an important role in booming the market value of a particular brand. However, the correct video aspect ratio is also equally important. Let’s have a look at them:
In this article
01 [What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy](#Part 1)
02 [All Facebook Video Aspect Ratios Info in One Place](#Part 2)
03 [Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?](#Part 3)
Part 1 What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy
In today’s world where social media platforms are booming like no other marketplaces, you can generate a good lead at online markets and reach to a larger audience. According to an estimate, amongst all the social media platforms, Facebook can help you to do this better. Facebook pays a special attention to the types of ads and their sizes. Ad formats and sizes get a constant change yet here are some most preferred ad types and sizes which get shared like crazy.
01Facebook video ads sizes
When you talk about video ads on Facebook, they are mostly designed for mobile first. This is because most people use Facebook via their mobile phones. However, the video ads are also designed for desktops. Facebook recommends users and advertisers to upload videos of square or vertical aspect ratios. Square aspect ratio is 1:1 and dimension for vertical videos vary from 4:5, 9:16 or 16:9. However the most preferred one is 16:9. Also it is recommended that the videos must be no more than of 15 seconds.
02Facebook image ads size
As a customer, people like to see the product that they are going to purchase. For this, you can add images in your ads. This can be an easy way to draw the attention of the audience. But, sometimes it can be little daunting to design the images in the correct dimensions and sizes so that it can get uploaded on Facebook easily. Moreover, these sizes can vary according to the display sizes. It must be in between 1.91:1 to 1:1.
03Facebook carousel ads size
By using Carousels, you can showcase approx 10 videos and images in a single advertisement. Also there is no need of switching to another page. These carousels may appear on different places when you are uploading on Facebook. These places may include the main feed, instant articles, right column, messenger, etc. However, all the formats support similar specs of videos and images. The file size remains 30 MB and the ratio must be 1:1.
04Facebook collection ads size
Facebook promotes the collection ads as through this the user can easily browse and purchase the particular product within the Facebook feed only. These collections mostly include a cover image and some videos related to the product. You can choose to auto play the videos while the user is scrolling your collection. These ads have a file size of maximum 4 GB to minimum 30 MB. The aspect ratio of these ads must be 1:1.
05More Facebook advertising resources
Apart from the sizes and dimensions of the formats, there are several things that also need to be focused on. These things include audience insights, creation of video in less span of time; boost the posts on Facebook and enhancing the rate of ad conversions, etc.
Part 2 All Facebook Video Aspect Ratios Info in One Place
There are several types of videos that are uploaded on Facebook on a daily basis. All these videos have to withstand some technical requirements. Here mentioned are some Facebook videos and their aspect ratios and other technical requirements:
01360 videos
In these impressive videos, viewer can turn his device to explore the videos. Also he can drag his finger to view its surrounding content. These videos make a significant impact on the audience as the scenes in it seem to be alive. For making a 360 video, it is essential to have a 360 camera.
● The dimensions of these videos must be maximum 120 PX in height and width respectively.
● The length of video must not be more than 241 minutes.
● The file size of these videos should range in between 1 MB to 26 GB.
● The maximum video aspect ratio for these videos is 4:1 and minimum is 1:4.
02Facebook stories ads
As per the popularity of Facebook stories, there is also an immense increase in the results of Facebook stories ads. These ads appear between the stories and last up to approx 15 seconds. Viewer can even dismiss these ads.
● In these videos, sound is mostly optional as well as there is no need of captions.
● The resolution must be the highest possible so that it can meet the requirement of size and aspect ratio.
● The dimension must be minimum 500 PX in width and the file size should not exceed 4 GB.
● The aspect ratio can vary from 1:91 to 9:16 and the maximum length of the video is 2 minutes.
03Facebook News feed video ads
These are the most popular types of video ads that are uploaded on Facebook. These videos show up not only on the feed that a user will scroll but also alongside the posts that they are tagged in or shared with them. Newsfeed video ads can be of any type like carousels, 360 videos, etc. However, each video type has different requirements. Generally, the technical requirements are:
● The length of these videos must not exceed 240 minutes, however, shorter videos are best so minimum length of the ad video should be 15 seconds.
● You can choose any file type but MP4 or MOV can be better option. Also the file size should be under 4 GB.
● In these videos, sound and captions are optional but also recommended to make it more effective.
● Video aspect ratio is about 9:16 to 16:9 which means that video resolution must not be less than 1280*720 PX.
04Instant experience videos
These videos can be viewed on full screen automatically. This is the reasons these videos are meant for mobile devices only. As the videos take up the whole screen, these are more attention grabbing and engaging. If you are interested in driving mobile sales then these videos can be a great idea.
● You can choose amongst the landscape and square video format.
● The recommended video resolution for these videos is 1200*628 PX.
● The file size must not increase 4GB and the maximum length should also remain under 241 minutes.
● Video aspect ratio for landscape format is 9:1 and for square video format it becomes 1:1.
05Slideshow video ads
These ads are best for promoting and advertising restaurants’ menu. You can showcase many different things in just a video. You can target the desired audience by simply creating a decent and neat slideshow video advertisement.
● To create the slideshow ad, you can choose amongst the different supported formats like FLAC, M4A, MP3, OGG, etc.
● The video dimension and resolution should be 1200*720 PX and 1280*720 PX respectively.
● The aspect ratio of the video formats can vary from 16:9 to 9:16.
● The maximum length is 120 minutes with a file size of 4 GB.
06Instant article ads
To allow the publishers to share the fast and instant loading articles that are also mobile-optimized, Facebook supports such ads. The publishers can choose to place your video ad in their articles and your audience can view your ad whenever they will read that instant article.
● You can use any aspect ratio between 9:16 and 16:9 but for Facebook vertical video dimensions, aspect ratio of 4:5 is also accepted.
● Although shorter videos perform better but you can post video ads of approx 240 minutes.
● In this video format, there are no captions available so you will need to add subtitles while creating the video.
● Headlines in these videos must be of 25 characters and description should be of 30 characters.
07Live streaming
Live streaming broadcasts can be little tricky as you have to pay attention on each aspect as the viewer is consuming the video as it is being created. You need to follow all the protocols that are essential for creating live streams.
● These videos must include universal playback and have a small size of file.
● Here is a wide range of resolution that you can choose to meet the size needs and fits best for your purpose.
● The most recommended and preferred aspect ratio is 16:9.
● In such videos, keep in mind that the video aspect ratio must be compatible with the platform from where you are streaming.
08Search Result ads
Just like the Google search result page, Facebook also has the search result page and it is an excellent idea to boost your conversion rates. You can easily satisfy the demands of people who are there with a mindset of some exploration and discovery.
● The minimum length of the video is better to enhance the ad conversion but the maximum length should not exceed 240 minutes.
● In these videos, captions are not supported but the sound is recommended.
● The most suitable video aspect ratio for these videos is 1:1.
● The video resolution that you are choosing must be the highest so that it can meet the limits of ratio and size.
09Facebook marketplace
Facebook marketplace is a good place to discover and explore various items and products so if you want to enhance your conversions then ads can help you a lot here. The biggest advantage of such marketplace is that people already want to purchase the particular thing.
● At Facebook marketplace, all the aspect ratios between 9:16 to 16:9 are easily accepted.
● The file types of these videos are recommended to be MP4 or MOV and its size must be under 4 GB.
● In these videos sound is completely optional and if you want to add captions then you will need to do is while creating the video.
● If you are adding primary text then it must not exclude 125 characters and headline as well as description must have 25 and 30 characters respectively.
10Collection video ads
These ads are specially optimized for the mobiles which showcase various products in a single ad or various aspects in it. You can also boost customer engagement by making your video create in Instant Experience format.
● The video frame of these videos must be 30 fps maximum.
● You can create videos in the aspect ratio of 1:1 to 16:9.
● The recommended resolution size of the video is approx 1200*675.
● The file size of the video must not extend 4 GB and the length should be maximum 120 minutes.
Part 3 Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?
Wondershare Filmora Video Editor is a high technology and latest media player that supports to change the video resolution, dimensions and aspect ratio of the desired video. Aspect ratio is nothing more than the ratio of width and height of the video. Filmora do supports to change the aspect ratio and the changed one can easily be adapted by Facebook. In this tool you can get the most popular video aspect ratio that is 1:1 and 9:16. You can also get a list of proper methods to change them.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Key Takeaways from This Episode
● Social media platforms like Facebook and Instagram are excellent sources to advertise your products. Also you can make a good reach to your customers as well as audience.
● It is important to consider about the Facebook Video Aspect Ratios before you are planning to promote or advertise your brand or product.
● Various tools like Filmora help to easily adjust the dimensions and specs of videos and images. By using these, you can make the images and videos more impressive and engaging.
Nowadays, Facebook ads are playing an important role in booming the market value of a particular brand. However, the correct video aspect ratio is also equally important. Let’s have a look at them:
In this article
01 [What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy](#Part 1)
02 [All Facebook Video Aspect Ratios Info in One Place](#Part 2)
03 [Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?](#Part 3)
Part 1 What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy
In today’s world where social media platforms are booming like no other marketplaces, you can generate a good lead at online markets and reach to a larger audience. According to an estimate, amongst all the social media platforms, Facebook can help you to do this better. Facebook pays a special attention to the types of ads and their sizes. Ad formats and sizes get a constant change yet here are some most preferred ad types and sizes which get shared like crazy.
01Facebook video ads sizes
When you talk about video ads on Facebook, they are mostly designed for mobile first. This is because most people use Facebook via their mobile phones. However, the video ads are also designed for desktops. Facebook recommends users and advertisers to upload videos of square or vertical aspect ratios. Square aspect ratio is 1:1 and dimension for vertical videos vary from 4:5, 9:16 or 16:9. However the most preferred one is 16:9. Also it is recommended that the videos must be no more than of 15 seconds.
02Facebook image ads size
As a customer, people like to see the product that they are going to purchase. For this, you can add images in your ads. This can be an easy way to draw the attention of the audience. But, sometimes it can be little daunting to design the images in the correct dimensions and sizes so that it can get uploaded on Facebook easily. Moreover, these sizes can vary according to the display sizes. It must be in between 1.91:1 to 1:1.
03Facebook carousel ads size
By using Carousels, you can showcase approx 10 videos and images in a single advertisement. Also there is no need of switching to another page. These carousels may appear on different places when you are uploading on Facebook. These places may include the main feed, instant articles, right column, messenger, etc. However, all the formats support similar specs of videos and images. The file size remains 30 MB and the ratio must be 1:1.
04Facebook collection ads size
Facebook promotes the collection ads as through this the user can easily browse and purchase the particular product within the Facebook feed only. These collections mostly include a cover image and some videos related to the product. You can choose to auto play the videos while the user is scrolling your collection. These ads have a file size of maximum 4 GB to minimum 30 MB. The aspect ratio of these ads must be 1:1.
05More Facebook advertising resources
Apart from the sizes and dimensions of the formats, there are several things that also need to be focused on. These things include audience insights, creation of video in less span of time; boost the posts on Facebook and enhancing the rate of ad conversions, etc.
Part 2 All Facebook Video Aspect Ratios Info in One Place
There are several types of videos that are uploaded on Facebook on a daily basis. All these videos have to withstand some technical requirements. Here mentioned are some Facebook videos and their aspect ratios and other technical requirements:
01360 videos
In these impressive videos, viewer can turn his device to explore the videos. Also he can drag his finger to view its surrounding content. These videos make a significant impact on the audience as the scenes in it seem to be alive. For making a 360 video, it is essential to have a 360 camera.
● The dimensions of these videos must be maximum 120 PX in height and width respectively.
● The length of video must not be more than 241 minutes.
● The file size of these videos should range in between 1 MB to 26 GB.
● The maximum video aspect ratio for these videos is 4:1 and minimum is 1:4.
02Facebook stories ads
As per the popularity of Facebook stories, there is also an immense increase in the results of Facebook stories ads. These ads appear between the stories and last up to approx 15 seconds. Viewer can even dismiss these ads.
● In these videos, sound is mostly optional as well as there is no need of captions.
● The resolution must be the highest possible so that it can meet the requirement of size and aspect ratio.
● The dimension must be minimum 500 PX in width and the file size should not exceed 4 GB.
● The aspect ratio can vary from 1:91 to 9:16 and the maximum length of the video is 2 minutes.
03Facebook News feed video ads
These are the most popular types of video ads that are uploaded on Facebook. These videos show up not only on the feed that a user will scroll but also alongside the posts that they are tagged in or shared with them. Newsfeed video ads can be of any type like carousels, 360 videos, etc. However, each video type has different requirements. Generally, the technical requirements are:
● The length of these videos must not exceed 240 minutes, however, shorter videos are best so minimum length of the ad video should be 15 seconds.
● You can choose any file type but MP4 or MOV can be better option. Also the file size should be under 4 GB.
● In these videos, sound and captions are optional but also recommended to make it more effective.
● Video aspect ratio is about 9:16 to 16:9 which means that video resolution must not be less than 1280*720 PX.
04Instant experience videos
These videos can be viewed on full screen automatically. This is the reasons these videos are meant for mobile devices only. As the videos take up the whole screen, these are more attention grabbing and engaging. If you are interested in driving mobile sales then these videos can be a great idea.
● You can choose amongst the landscape and square video format.
● The recommended video resolution for these videos is 1200*628 PX.
● The file size must not increase 4GB and the maximum length should also remain under 241 minutes.
● Video aspect ratio for landscape format is 9:1 and for square video format it becomes 1:1.
05Slideshow video ads
These ads are best for promoting and advertising restaurants’ menu. You can showcase many different things in just a video. You can target the desired audience by simply creating a decent and neat slideshow video advertisement.
● To create the slideshow ad, you can choose amongst the different supported formats like FLAC, M4A, MP3, OGG, etc.
● The video dimension and resolution should be 1200*720 PX and 1280*720 PX respectively.
● The aspect ratio of the video formats can vary from 16:9 to 9:16.
● The maximum length is 120 minutes with a file size of 4 GB.
06Instant article ads
To allow the publishers to share the fast and instant loading articles that are also mobile-optimized, Facebook supports such ads. The publishers can choose to place your video ad in their articles and your audience can view your ad whenever they will read that instant article.
● You can use any aspect ratio between 9:16 and 16:9 but for Facebook vertical video dimensions, aspect ratio of 4:5 is also accepted.
● Although shorter videos perform better but you can post video ads of approx 240 minutes.
● In this video format, there are no captions available so you will need to add subtitles while creating the video.
● Headlines in these videos must be of 25 characters and description should be of 30 characters.
07Live streaming
Live streaming broadcasts can be little tricky as you have to pay attention on each aspect as the viewer is consuming the video as it is being created. You need to follow all the protocols that are essential for creating live streams.
● These videos must include universal playback and have a small size of file.
● Here is a wide range of resolution that you can choose to meet the size needs and fits best for your purpose.
● The most recommended and preferred aspect ratio is 16:9.
● In such videos, keep in mind that the video aspect ratio must be compatible with the platform from where you are streaming.
08Search Result ads
Just like the Google search result page, Facebook also has the search result page and it is an excellent idea to boost your conversion rates. You can easily satisfy the demands of people who are there with a mindset of some exploration and discovery.
● The minimum length of the video is better to enhance the ad conversion but the maximum length should not exceed 240 minutes.
● In these videos, captions are not supported but the sound is recommended.
● The most suitable video aspect ratio for these videos is 1:1.
● The video resolution that you are choosing must be the highest so that it can meet the limits of ratio and size.
09Facebook marketplace
Facebook marketplace is a good place to discover and explore various items and products so if you want to enhance your conversions then ads can help you a lot here. The biggest advantage of such marketplace is that people already want to purchase the particular thing.
● At Facebook marketplace, all the aspect ratios between 9:16 to 16:9 are easily accepted.
● The file types of these videos are recommended to be MP4 or MOV and its size must be under 4 GB.
● In these videos sound is completely optional and if you want to add captions then you will need to do is while creating the video.
● If you are adding primary text then it must not exclude 125 characters and headline as well as description must have 25 and 30 characters respectively.
10Collection video ads
These ads are specially optimized for the mobiles which showcase various products in a single ad or various aspects in it. You can also boost customer engagement by making your video create in Instant Experience format.
● The video frame of these videos must be 30 fps maximum.
● You can create videos in the aspect ratio of 1:1 to 16:9.
● The recommended resolution size of the video is approx 1200*675.
● The file size of the video must not extend 4 GB and the length should be maximum 120 minutes.
Part 3 Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?
Wondershare Filmora Video Editor is a high technology and latest media player that supports to change the video resolution, dimensions and aspect ratio of the desired video. Aspect ratio is nothing more than the ratio of width and height of the video. Filmora do supports to change the aspect ratio and the changed one can easily be adapted by Facebook. In this tool you can get the most popular video aspect ratio that is 1:1 and 9:16. You can also get a list of proper methods to change them.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Key Takeaways from This Episode
● Social media platforms like Facebook and Instagram are excellent sources to advertise your products. Also you can make a good reach to your customers as well as audience.
● It is important to consider about the Facebook Video Aspect Ratios before you are planning to promote or advertise your brand or product.
● Various tools like Filmora help to easily adjust the dimensions and specs of videos and images. By using these, you can make the images and videos more impressive and engaging.
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- Title: How to Get Twitter Video Dimensions?
- Author: Amelia
- Created at : 2024-05-19 11:46:48
- Updated at : 2024-05-20 11:46:48
- Link: https://ai-driven-video-production.techidaily.com/how-to-get-twitter-video-dimensions/
- License: This work is licensed under CC BY-NC-SA 4.0.
