Get Noticed on Facebook: The Simple Guide to Optimizing Your Video Aspect Ratios

The Only Guide Facebook Video Aspect Ratios you’ll Ever Need to Know

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Nowadays, Facebook ads are playing an important role in booming the market value of a particular brand. However, the correct video aspect ratio is also equally important. Let’s have a look at them:

In this article

01 [What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy](#Part 1)

02 [All Facebook Video Aspect Ratios Info in One Place](#Part 2)

03 [Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?](#Part 3)

Part 1 What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy

In today’s world where social media platforms are booming like no other marketplaces, you can generate a good lead at online markets and reach to a larger audience. According to an estimate, amongst all the social media platforms, Facebook can help you to do this better. Facebook pays a special attention to the types of ads and their sizes. Ad formats and sizes get a constant change yet here are some most preferred ad types and sizes which get shared like crazy.

01Facebook video ads sizes

When you talk about video ads on Facebook, they are mostly designed for mobile first. This is because most people use Facebook via their mobile phones. However, the video ads are also designed for desktops. Facebook recommends users and advertisers to upload videos of square or vertical aspect ratios. Square aspect ratio is 1:1 and dimension for vertical videos vary from 4:5, 9:16 or 16:9. However the most preferred one is 16:9. Also it is recommended that the videos must be no more than of 15 seconds.

02Facebook image ads size

As a customer, people like to see the product that they are going to purchase. For this, you can add images in your ads. This can be an easy way to draw the attention of the audience. But, sometimes it can be little daunting to design the images in the correct dimensions and sizes so that it can get uploaded on Facebook easily. Moreover, these sizes can vary according to the display sizes. It must be in between 1.91:1 to 1:1.

03Facebook carousel ads size

By using Carousels, you can showcase approx 10 videos and images in a single advertisement. Also there is no need of switching to another page. These carousels may appear on different places when you are uploading on Facebook. These places may include the main feed, instant articles, right column, messenger, etc. However, all the formats support similar specs of videos and images. The file size remains 30 MB and the ratio must be 1:1.

04Facebook collection ads size

Facebook promotes the collection ads as through this the user can easily browse and purchase the particular product within the Facebook feed only. These collections mostly include a cover image and some videos related to the product. You can choose to auto play the videos while the user is scrolling your collection. These ads have a file size of maximum 4 GB to minimum 30 MB. The aspect ratio of these ads must be 1:1.

05More Facebook advertising resources

Apart from the sizes and dimensions of the formats, there are several things that also need to be focused on. These things include audience insights, creation of video in less span of time; boost the posts on Facebook and enhancing the rate of ad conversions, etc.

Part 2 All Facebook Video Aspect Ratios Info in One Place

There are several types of videos that are uploaded on Facebook on a daily basis. All these videos have to withstand some technical requirements. Here mentioned are some Facebook videos and their aspect ratios and other technical requirements:

01360 videos

In these impressive videos, viewer can turn his device to explore the videos. Also he can drag his finger to view its surrounding content. These videos make a significant impact on the audience as the scenes in it seem to be alive. For making a 360 video, it is essential to have a 360 camera.

● The dimensions of these videos must be maximum 120 PX in height and width respectively.

● The length of video must not be more than 241 minutes.

● The file size of these videos should range in between 1 MB to 26 GB.

● The maximum video aspect ratio for these videos is 4:1 and minimum is 1:4.

02Facebook stories ads

As per the popularity of Facebook stories, there is also an immense increase in the results of Facebook stories ads. These ads appear between the stories and last up to approx 15 seconds. Viewer can even dismiss these ads.

● In these videos, sound is mostly optional as well as there is no need of captions.

● The resolution must be the highest possible so that it can meet the requirement of size and aspect ratio.

● The dimension must be minimum 500 PX in width and the file size should not exceed 4 GB.

● The aspect ratio can vary from 1:91 to 9:16 and the maximum length of the video is 2 minutes.

03Facebook News feed video ads

These are the most popular types of video ads that are uploaded on Facebook. These videos show up not only on the feed that a user will scroll but also alongside the posts that they are tagged in or shared with them. Newsfeed video ads can be of any type like carousels, 360 videos, etc. However, each video type has different requirements. Generally, the technical requirements are:

● The length of these videos must not exceed 240 minutes, however, shorter videos are best so minimum length of the ad video should be 15 seconds.

● You can choose any file type but MP4 or MOV can be better option. Also the file size should be under 4 GB.

● In these videos, sound and captions are optional but also recommended to make it more effective.

● Video aspect ratio is about 9:16 to 16:9 which means that video resolution must not be less than 1280*720 PX.

04Instant experience videos

These videos can be viewed on full screen automatically. This is the reasons these videos are meant for mobile devices only. As the videos take up the whole screen, these are more attention grabbing and engaging. If you are interested in driving mobile sales then these videos can be a great idea.

● You can choose amongst the landscape and square video format.

● The recommended video resolution for these videos is 1200*628 PX.

● The file size must not increase 4GB and the maximum length should also remain under 241 minutes.

● Video aspect ratio for landscape format is 9:1 and for square video format it becomes 1:1.

05Slideshow video ads

These ads are best for promoting and advertising restaurants’ menu. You can showcase many different things in just a video. You can target the desired audience by simply creating a decent and neat slideshow video advertisement.

● To create the slideshow ad, you can choose amongst the different supported formats like FLAC, M4A, MP3, OGG, etc.

● The video dimension and resolution should be 1200*720 PX and 1280*720 PX respectively.

● The aspect ratio of the video formats can vary from 16:9 to 9:16.

● The maximum length is 120 minutes with a file size of 4 GB.

06Instant article ads

To allow the publishers to share the fast and instant loading articles that are also mobile-optimized, Facebook supports such ads. The publishers can choose to place your video ad in their articles and your audience can view your ad whenever they will read that instant article.

● You can use any aspect ratio between 9:16 and 16:9 but for Facebook vertical video dimensions, aspect ratio of 4:5 is also accepted.

● Although shorter videos perform better but you can post video ads of approx 240 minutes.

● In this video format, there are no captions available so you will need to add subtitles while creating the video.

● Headlines in these videos must be of 25 characters and description should be of 30 characters.

07Live streaming

Live streaming broadcasts can be little tricky as you have to pay attention on each aspect as the viewer is consuming the video as it is being created. You need to follow all the protocols that are essential for creating live streams.

● These videos must include universal playback and have a small size of file.

● Here is a wide range of resolution that you can choose to meet the size needs and fits best for your purpose.

● The most recommended and preferred aspect ratio is 16:9.

● In such videos, keep in mind that the video aspect ratio must be compatible with the platform from where you are streaming.

08Search Result ads

Just like the Google search result page, Facebook also has the search result page and it is an excellent idea to boost your conversion rates. You can easily satisfy the demands of people who are there with a mindset of some exploration and discovery.

● The minimum length of the video is better to enhance the ad conversion but the maximum length should not exceed 240 minutes.

● In these videos, captions are not supported but the sound is recommended.

● The most suitable video aspect ratio for these videos is 1:1.

● The video resolution that you are choosing must be the highest so that it can meet the limits of ratio and size.

09Facebook marketplace

Facebook marketplace is a good place to discover and explore various items and products so if you want to enhance your conversions then ads can help you a lot here. The biggest advantage of such marketplace is that people already want to purchase the particular thing.

● At Facebook marketplace, all the aspect ratios between 9:16 to 16:9 are easily accepted.

● The file types of these videos are recommended to be MP4 or MOV and its size must be under 4 GB.

● In these videos sound is completely optional and if you want to add captions then you will need to do is while creating the video.

● If you are adding primary text then it must not exclude 125 characters and headline as well as description must have 25 and 30 characters respectively.

10Collection video ads

These ads are specially optimized for the mobiles which showcase various products in a single ad or various aspects in it. You can also boost customer engagement by making your video create in Instant Experience format.

● The video frame of these videos must be 30 fps maximum.

● You can create videos in the aspect ratio of 1:1 to 16:9.

● The recommended resolution size of the video is approx 1200*675.

● The file size of the video must not extend 4 GB and the length should be maximum 120 minutes.

Part 3 Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?

Wondershare Filmora Video Editor is a high technology and latest media player that supports to change the video resolution, dimensions and aspect ratio of the desired video. Aspect ratio is nothing more than the ratio of width and height of the video. Filmora do supports to change the aspect ratio and the changed one can easily be adapted by Facebook. In this tool you can get the most popular video aspect ratio that is 1:1 and 9:16. You can also get a list of proper methods to change them.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

● Social media platforms like Facebook and Instagram are excellent sources to advertise your products. Also you can make a good reach to your customers as well as audience.

● It is important to consider about the Facebook Video Aspect Ratios before you are planning to promote or advertise your brand or product.

● Various tools like Filmora help to easily adjust the dimensions and specs of videos and images. By using these, you can make the images and videos more impressive and engaging.

Try It Free Try It Free

Nowadays, Facebook ads are playing an important role in booming the market value of a particular brand. However, the correct video aspect ratio is also equally important. Let’s have a look at them:

In this article

01 [What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy](#Part 1)

02 [All Facebook Video Aspect Ratios Info in One Place](#Part 2)

03 [Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?](#Part 3)

Part 1 What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy

In today’s world where social media platforms are booming like no other marketplaces, you can generate a good lead at online markets and reach to a larger audience. According to an estimate, amongst all the social media platforms, Facebook can help you to do this better. Facebook pays a special attention to the types of ads and their sizes. Ad formats and sizes get a constant change yet here are some most preferred ad types and sizes which get shared like crazy.

01Facebook video ads sizes

When you talk about video ads on Facebook, they are mostly designed for mobile first. This is because most people use Facebook via their mobile phones. However, the video ads are also designed for desktops. Facebook recommends users and advertisers to upload videos of square or vertical aspect ratios. Square aspect ratio is 1:1 and dimension for vertical videos vary from 4:5, 9:16 or 16:9. However the most preferred one is 16:9. Also it is recommended that the videos must be no more than of 15 seconds.

02Facebook image ads size

As a customer, people like to see the product that they are going to purchase. For this, you can add images in your ads. This can be an easy way to draw the attention of the audience. But, sometimes it can be little daunting to design the images in the correct dimensions and sizes so that it can get uploaded on Facebook easily. Moreover, these sizes can vary according to the display sizes. It must be in between 1.91:1 to 1:1.

03Facebook carousel ads size

By using Carousels, you can showcase approx 10 videos and images in a single advertisement. Also there is no need of switching to another page. These carousels may appear on different places when you are uploading on Facebook. These places may include the main feed, instant articles, right column, messenger, etc. However, all the formats support similar specs of videos and images. The file size remains 30 MB and the ratio must be 1:1.

04Facebook collection ads size

Facebook promotes the collection ads as through this the user can easily browse and purchase the particular product within the Facebook feed only. These collections mostly include a cover image and some videos related to the product. You can choose to auto play the videos while the user is scrolling your collection. These ads have a file size of maximum 4 GB to minimum 30 MB. The aspect ratio of these ads must be 1:1.

05More Facebook advertising resources

Apart from the sizes and dimensions of the formats, there are several things that also need to be focused on. These things include audience insights, creation of video in less span of time; boost the posts on Facebook and enhancing the rate of ad conversions, etc.

Part 2 All Facebook Video Aspect Ratios Info in One Place

There are several types of videos that are uploaded on Facebook on a daily basis. All these videos have to withstand some technical requirements. Here mentioned are some Facebook videos and their aspect ratios and other technical requirements:

01360 videos

In these impressive videos, viewer can turn his device to explore the videos. Also he can drag his finger to view its surrounding content. These videos make a significant impact on the audience as the scenes in it seem to be alive. For making a 360 video, it is essential to have a 360 camera.

● The dimensions of these videos must be maximum 120 PX in height and width respectively.

● The length of video must not be more than 241 minutes.

● The file size of these videos should range in between 1 MB to 26 GB.

● The maximum video aspect ratio for these videos is 4:1 and minimum is 1:4.

02Facebook stories ads

As per the popularity of Facebook stories, there is also an immense increase in the results of Facebook stories ads. These ads appear between the stories and last up to approx 15 seconds. Viewer can even dismiss these ads.

● In these videos, sound is mostly optional as well as there is no need of captions.

● The resolution must be the highest possible so that it can meet the requirement of size and aspect ratio.

● The dimension must be minimum 500 PX in width and the file size should not exceed 4 GB.

● The aspect ratio can vary from 1:91 to 9:16 and the maximum length of the video is 2 minutes.

03Facebook News feed video ads

These are the most popular types of video ads that are uploaded on Facebook. These videos show up not only on the feed that a user will scroll but also alongside the posts that they are tagged in or shared with them. Newsfeed video ads can be of any type like carousels, 360 videos, etc. However, each video type has different requirements. Generally, the technical requirements are:

● The length of these videos must not exceed 240 minutes, however, shorter videos are best so minimum length of the ad video should be 15 seconds.

● You can choose any file type but MP4 or MOV can be better option. Also the file size should be under 4 GB.

● In these videos, sound and captions are optional but also recommended to make it more effective.

● Video aspect ratio is about 9:16 to 16:9 which means that video resolution must not be less than 1280*720 PX.

04Instant experience videos

These videos can be viewed on full screen automatically. This is the reasons these videos are meant for mobile devices only. As the videos take up the whole screen, these are more attention grabbing and engaging. If you are interested in driving mobile sales then these videos can be a great idea.

● You can choose amongst the landscape and square video format.

● The recommended video resolution for these videos is 1200*628 PX.

● The file size must not increase 4GB and the maximum length should also remain under 241 minutes.

● Video aspect ratio for landscape format is 9:1 and for square video format it becomes 1:1.

05Slideshow video ads

These ads are best for promoting and advertising restaurants’ menu. You can showcase many different things in just a video. You can target the desired audience by simply creating a decent and neat slideshow video advertisement.

● To create the slideshow ad, you can choose amongst the different supported formats like FLAC, M4A, MP3, OGG, etc.

● The video dimension and resolution should be 1200*720 PX and 1280*720 PX respectively.

● The aspect ratio of the video formats can vary from 16:9 to 9:16.

● The maximum length is 120 minutes with a file size of 4 GB.

06Instant article ads

To allow the publishers to share the fast and instant loading articles that are also mobile-optimized, Facebook supports such ads. The publishers can choose to place your video ad in their articles and your audience can view your ad whenever they will read that instant article.

● You can use any aspect ratio between 9:16 and 16:9 but for Facebook vertical video dimensions, aspect ratio of 4:5 is also accepted.

● Although shorter videos perform better but you can post video ads of approx 240 minutes.

● In this video format, there are no captions available so you will need to add subtitles while creating the video.

● Headlines in these videos must be of 25 characters and description should be of 30 characters.

07Live streaming

Live streaming broadcasts can be little tricky as you have to pay attention on each aspect as the viewer is consuming the video as it is being created. You need to follow all the protocols that are essential for creating live streams.

● These videos must include universal playback and have a small size of file.

● Here is a wide range of resolution that you can choose to meet the size needs and fits best for your purpose.

● The most recommended and preferred aspect ratio is 16:9.

● In such videos, keep in mind that the video aspect ratio must be compatible with the platform from where you are streaming.

08Search Result ads

Just like the Google search result page, Facebook also has the search result page and it is an excellent idea to boost your conversion rates. You can easily satisfy the demands of people who are there with a mindset of some exploration and discovery.

● The minimum length of the video is better to enhance the ad conversion but the maximum length should not exceed 240 minutes.

● In these videos, captions are not supported but the sound is recommended.

● The most suitable video aspect ratio for these videos is 1:1.

● The video resolution that you are choosing must be the highest so that it can meet the limits of ratio and size.

09Facebook marketplace

Facebook marketplace is a good place to discover and explore various items and products so if you want to enhance your conversions then ads can help you a lot here. The biggest advantage of such marketplace is that people already want to purchase the particular thing.

● At Facebook marketplace, all the aspect ratios between 9:16 to 16:9 are easily accepted.

● The file types of these videos are recommended to be MP4 or MOV and its size must be under 4 GB.

● In these videos sound is completely optional and if you want to add captions then you will need to do is while creating the video.

● If you are adding primary text then it must not exclude 125 characters and headline as well as description must have 25 and 30 characters respectively.

10Collection video ads

These ads are specially optimized for the mobiles which showcase various products in a single ad or various aspects in it. You can also boost customer engagement by making your video create in Instant Experience format.

● The video frame of these videos must be 30 fps maximum.

● You can create videos in the aspect ratio of 1:1 to 16:9.

● The recommended resolution size of the video is approx 1200*675.

● The file size of the video must not extend 4 GB and the length should be maximum 120 minutes.

Part 3 Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?

Wondershare Filmora Video Editor is a high technology and latest media player that supports to change the video resolution, dimensions and aspect ratio of the desired video. Aspect ratio is nothing more than the ratio of width and height of the video. Filmora do supports to change the aspect ratio and the changed one can easily be adapted by Facebook. In this tool you can get the most popular video aspect ratio that is 1:1 and 9:16. You can also get a list of proper methods to change them.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

● Social media platforms like Facebook and Instagram are excellent sources to advertise your products. Also you can make a good reach to your customers as well as audience.

● It is important to consider about the Facebook Video Aspect Ratios before you are planning to promote or advertise your brand or product.

● Various tools like Filmora help to easily adjust the dimensions and specs of videos and images. By using these, you can make the images and videos more impressive and engaging.

Try It Free Try It Free

Nowadays, Facebook ads are playing an important role in booming the market value of a particular brand. However, the correct video aspect ratio is also equally important. Let’s have a look at them:

In this article

01 [What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy](#Part 1)

02 [All Facebook Video Aspect Ratios Info in One Place](#Part 2)

03 [Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?](#Part 3)

Part 1 What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy

In today’s world where social media platforms are booming like no other marketplaces, you can generate a good lead at online markets and reach to a larger audience. According to an estimate, amongst all the social media platforms, Facebook can help you to do this better. Facebook pays a special attention to the types of ads and their sizes. Ad formats and sizes get a constant change yet here are some most preferred ad types and sizes which get shared like crazy.

01Facebook video ads sizes

When you talk about video ads on Facebook, they are mostly designed for mobile first. This is because most people use Facebook via their mobile phones. However, the video ads are also designed for desktops. Facebook recommends users and advertisers to upload videos of square or vertical aspect ratios. Square aspect ratio is 1:1 and dimension for vertical videos vary from 4:5, 9:16 or 16:9. However the most preferred one is 16:9. Also it is recommended that the videos must be no more than of 15 seconds.

02Facebook image ads size

As a customer, people like to see the product that they are going to purchase. For this, you can add images in your ads. This can be an easy way to draw the attention of the audience. But, sometimes it can be little daunting to design the images in the correct dimensions and sizes so that it can get uploaded on Facebook easily. Moreover, these sizes can vary according to the display sizes. It must be in between 1.91:1 to 1:1.

03Facebook carousel ads size

By using Carousels, you can showcase approx 10 videos and images in a single advertisement. Also there is no need of switching to another page. These carousels may appear on different places when you are uploading on Facebook. These places may include the main feed, instant articles, right column, messenger, etc. However, all the formats support similar specs of videos and images. The file size remains 30 MB and the ratio must be 1:1.

04Facebook collection ads size

Facebook promotes the collection ads as through this the user can easily browse and purchase the particular product within the Facebook feed only. These collections mostly include a cover image and some videos related to the product. You can choose to auto play the videos while the user is scrolling your collection. These ads have a file size of maximum 4 GB to minimum 30 MB. The aspect ratio of these ads must be 1:1.

05More Facebook advertising resources

Apart from the sizes and dimensions of the formats, there are several things that also need to be focused on. These things include audience insights, creation of video in less span of time; boost the posts on Facebook and enhancing the rate of ad conversions, etc.

Part 2 All Facebook Video Aspect Ratios Info in One Place

There are several types of videos that are uploaded on Facebook on a daily basis. All these videos have to withstand some technical requirements. Here mentioned are some Facebook videos and their aspect ratios and other technical requirements:

01360 videos

In these impressive videos, viewer can turn his device to explore the videos. Also he can drag his finger to view its surrounding content. These videos make a significant impact on the audience as the scenes in it seem to be alive. For making a 360 video, it is essential to have a 360 camera.

● The dimensions of these videos must be maximum 120 PX in height and width respectively.

● The length of video must not be more than 241 minutes.

● The file size of these videos should range in between 1 MB to 26 GB.

● The maximum video aspect ratio for these videos is 4:1 and minimum is 1:4.

02Facebook stories ads

As per the popularity of Facebook stories, there is also an immense increase in the results of Facebook stories ads. These ads appear between the stories and last up to approx 15 seconds. Viewer can even dismiss these ads.

● In these videos, sound is mostly optional as well as there is no need of captions.

● The resolution must be the highest possible so that it can meet the requirement of size and aspect ratio.

● The dimension must be minimum 500 PX in width and the file size should not exceed 4 GB.

● The aspect ratio can vary from 1:91 to 9:16 and the maximum length of the video is 2 minutes.

03Facebook News feed video ads

These are the most popular types of video ads that are uploaded on Facebook. These videos show up not only on the feed that a user will scroll but also alongside the posts that they are tagged in or shared with them. Newsfeed video ads can be of any type like carousels, 360 videos, etc. However, each video type has different requirements. Generally, the technical requirements are:

● The length of these videos must not exceed 240 minutes, however, shorter videos are best so minimum length of the ad video should be 15 seconds.

● You can choose any file type but MP4 or MOV can be better option. Also the file size should be under 4 GB.

● In these videos, sound and captions are optional but also recommended to make it more effective.

● Video aspect ratio is about 9:16 to 16:9 which means that video resolution must not be less than 1280*720 PX.

04Instant experience videos

These videos can be viewed on full screen automatically. This is the reasons these videos are meant for mobile devices only. As the videos take up the whole screen, these are more attention grabbing and engaging. If you are interested in driving mobile sales then these videos can be a great idea.

● You can choose amongst the landscape and square video format.

● The recommended video resolution for these videos is 1200*628 PX.

● The file size must not increase 4GB and the maximum length should also remain under 241 minutes.

● Video aspect ratio for landscape format is 9:1 and for square video format it becomes 1:1.

05Slideshow video ads

These ads are best for promoting and advertising restaurants’ menu. You can showcase many different things in just a video. You can target the desired audience by simply creating a decent and neat slideshow video advertisement.

● To create the slideshow ad, you can choose amongst the different supported formats like FLAC, M4A, MP3, OGG, etc.

● The video dimension and resolution should be 1200*720 PX and 1280*720 PX respectively.

● The aspect ratio of the video formats can vary from 16:9 to 9:16.

● The maximum length is 120 minutes with a file size of 4 GB.

06Instant article ads

To allow the publishers to share the fast and instant loading articles that are also mobile-optimized, Facebook supports such ads. The publishers can choose to place your video ad in their articles and your audience can view your ad whenever they will read that instant article.

● You can use any aspect ratio between 9:16 and 16:9 but for Facebook vertical video dimensions, aspect ratio of 4:5 is also accepted.

● Although shorter videos perform better but you can post video ads of approx 240 minutes.

● In this video format, there are no captions available so you will need to add subtitles while creating the video.

● Headlines in these videos must be of 25 characters and description should be of 30 characters.

07Live streaming

Live streaming broadcasts can be little tricky as you have to pay attention on each aspect as the viewer is consuming the video as it is being created. You need to follow all the protocols that are essential for creating live streams.

● These videos must include universal playback and have a small size of file.

● Here is a wide range of resolution that you can choose to meet the size needs and fits best for your purpose.

● The most recommended and preferred aspect ratio is 16:9.

● In such videos, keep in mind that the video aspect ratio must be compatible with the platform from where you are streaming.

08Search Result ads

Just like the Google search result page, Facebook also has the search result page and it is an excellent idea to boost your conversion rates. You can easily satisfy the demands of people who are there with a mindset of some exploration and discovery.

● The minimum length of the video is better to enhance the ad conversion but the maximum length should not exceed 240 minutes.

● In these videos, captions are not supported but the sound is recommended.

● The most suitable video aspect ratio for these videos is 1:1.

● The video resolution that you are choosing must be the highest so that it can meet the limits of ratio and size.

09Facebook marketplace

Facebook marketplace is a good place to discover and explore various items and products so if you want to enhance your conversions then ads can help you a lot here. The biggest advantage of such marketplace is that people already want to purchase the particular thing.

● At Facebook marketplace, all the aspect ratios between 9:16 to 16:9 are easily accepted.

● The file types of these videos are recommended to be MP4 or MOV and its size must be under 4 GB.

● In these videos sound is completely optional and if you want to add captions then you will need to do is while creating the video.

● If you are adding primary text then it must not exclude 125 characters and headline as well as description must have 25 and 30 characters respectively.

10Collection video ads

These ads are specially optimized for the mobiles which showcase various products in a single ad or various aspects in it. You can also boost customer engagement by making your video create in Instant Experience format.

● The video frame of these videos must be 30 fps maximum.

● You can create videos in the aspect ratio of 1:1 to 16:9.

● The recommended resolution size of the video is approx 1200*675.

● The file size of the video must not extend 4 GB and the length should be maximum 120 minutes.

Part 3 Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?

Wondershare Filmora Video Editor is a high technology and latest media player that supports to change the video resolution, dimensions and aspect ratio of the desired video. Aspect ratio is nothing more than the ratio of width and height of the video. Filmora do supports to change the aspect ratio and the changed one can easily be adapted by Facebook. In this tool you can get the most popular video aspect ratio that is 1:1 and 9:16. You can also get a list of proper methods to change them.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

● Social media platforms like Facebook and Instagram are excellent sources to advertise your products. Also you can make a good reach to your customers as well as audience.

● It is important to consider about the Facebook Video Aspect Ratios before you are planning to promote or advertise your brand or product.

● Various tools like Filmora help to easily adjust the dimensions and specs of videos and images. By using these, you can make the images and videos more impressive and engaging.

Try It Free Try It Free

Nowadays, Facebook ads are playing an important role in booming the market value of a particular brand. However, the correct video aspect ratio is also equally important. Let’s have a look at them:

In this article

01 [What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy](#Part 1)

02 [All Facebook Video Aspect Ratios Info in One Place](#Part 2)

03 [Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?](#Part 3)

Part 1 What You’d like to know about Facebook Ad Sizes that Get Shared Like Crazy

In today’s world where social media platforms are booming like no other marketplaces, you can generate a good lead at online markets and reach to a larger audience. According to an estimate, amongst all the social media platforms, Facebook can help you to do this better. Facebook pays a special attention to the types of ads and their sizes. Ad formats and sizes get a constant change yet here are some most preferred ad types and sizes which get shared like crazy.

01Facebook video ads sizes

When you talk about video ads on Facebook, they are mostly designed for mobile first. This is because most people use Facebook via their mobile phones. However, the video ads are also designed for desktops. Facebook recommends users and advertisers to upload videos of square or vertical aspect ratios. Square aspect ratio is 1:1 and dimension for vertical videos vary from 4:5, 9:16 or 16:9. However the most preferred one is 16:9. Also it is recommended that the videos must be no more than of 15 seconds.

02Facebook image ads size

As a customer, people like to see the product that they are going to purchase. For this, you can add images in your ads. This can be an easy way to draw the attention of the audience. But, sometimes it can be little daunting to design the images in the correct dimensions and sizes so that it can get uploaded on Facebook easily. Moreover, these sizes can vary according to the display sizes. It must be in between 1.91:1 to 1:1.

03Facebook carousel ads size

By using Carousels, you can showcase approx 10 videos and images in a single advertisement. Also there is no need of switching to another page. These carousels may appear on different places when you are uploading on Facebook. These places may include the main feed, instant articles, right column, messenger, etc. However, all the formats support similar specs of videos and images. The file size remains 30 MB and the ratio must be 1:1.

04Facebook collection ads size

Facebook promotes the collection ads as through this the user can easily browse and purchase the particular product within the Facebook feed only. These collections mostly include a cover image and some videos related to the product. You can choose to auto play the videos while the user is scrolling your collection. These ads have a file size of maximum 4 GB to minimum 30 MB. The aspect ratio of these ads must be 1:1.

05More Facebook advertising resources

Apart from the sizes and dimensions of the formats, there are several things that also need to be focused on. These things include audience insights, creation of video in less span of time; boost the posts on Facebook and enhancing the rate of ad conversions, etc.

Part 2 All Facebook Video Aspect Ratios Info in One Place

There are several types of videos that are uploaded on Facebook on a daily basis. All these videos have to withstand some technical requirements. Here mentioned are some Facebook videos and their aspect ratios and other technical requirements:

01360 videos

In these impressive videos, viewer can turn his device to explore the videos. Also he can drag his finger to view its surrounding content. These videos make a significant impact on the audience as the scenes in it seem to be alive. For making a 360 video, it is essential to have a 360 camera.

● The dimensions of these videos must be maximum 120 PX in height and width respectively.

● The length of video must not be more than 241 minutes.

● The file size of these videos should range in between 1 MB to 26 GB.

● The maximum video aspect ratio for these videos is 4:1 and minimum is 1:4.

02Facebook stories ads

As per the popularity of Facebook stories, there is also an immense increase in the results of Facebook stories ads. These ads appear between the stories and last up to approx 15 seconds. Viewer can even dismiss these ads.

● In these videos, sound is mostly optional as well as there is no need of captions.

● The resolution must be the highest possible so that it can meet the requirement of size and aspect ratio.

● The dimension must be minimum 500 PX in width and the file size should not exceed 4 GB.

● The aspect ratio can vary from 1:91 to 9:16 and the maximum length of the video is 2 minutes.

03Facebook News feed video ads

These are the most popular types of video ads that are uploaded on Facebook. These videos show up not only on the feed that a user will scroll but also alongside the posts that they are tagged in or shared with them. Newsfeed video ads can be of any type like carousels, 360 videos, etc. However, each video type has different requirements. Generally, the technical requirements are:

● The length of these videos must not exceed 240 minutes, however, shorter videos are best so minimum length of the ad video should be 15 seconds.

● You can choose any file type but MP4 or MOV can be better option. Also the file size should be under 4 GB.

● In these videos, sound and captions are optional but also recommended to make it more effective.

● Video aspect ratio is about 9:16 to 16:9 which means that video resolution must not be less than 1280*720 PX.

04Instant experience videos

These videos can be viewed on full screen automatically. This is the reasons these videos are meant for mobile devices only. As the videos take up the whole screen, these are more attention grabbing and engaging. If you are interested in driving mobile sales then these videos can be a great idea.

● You can choose amongst the landscape and square video format.

● The recommended video resolution for these videos is 1200*628 PX.

● The file size must not increase 4GB and the maximum length should also remain under 241 minutes.

● Video aspect ratio for landscape format is 9:1 and for square video format it becomes 1:1.

05Slideshow video ads

These ads are best for promoting and advertising restaurants’ menu. You can showcase many different things in just a video. You can target the desired audience by simply creating a decent and neat slideshow video advertisement.

● To create the slideshow ad, you can choose amongst the different supported formats like FLAC, M4A, MP3, OGG, etc.

● The video dimension and resolution should be 1200*720 PX and 1280*720 PX respectively.

● The aspect ratio of the video formats can vary from 16:9 to 9:16.

● The maximum length is 120 minutes with a file size of 4 GB.

06Instant article ads

To allow the publishers to share the fast and instant loading articles that are also mobile-optimized, Facebook supports such ads. The publishers can choose to place your video ad in their articles and your audience can view your ad whenever they will read that instant article.

● You can use any aspect ratio between 9:16 and 16:9 but for Facebook vertical video dimensions, aspect ratio of 4:5 is also accepted.

● Although shorter videos perform better but you can post video ads of approx 240 minutes.

● In this video format, there are no captions available so you will need to add subtitles while creating the video.

● Headlines in these videos must be of 25 characters and description should be of 30 characters.

07Live streaming

Live streaming broadcasts can be little tricky as you have to pay attention on each aspect as the viewer is consuming the video as it is being created. You need to follow all the protocols that are essential for creating live streams.

● These videos must include universal playback and have a small size of file.

● Here is a wide range of resolution that you can choose to meet the size needs and fits best for your purpose.

● The most recommended and preferred aspect ratio is 16:9.

● In such videos, keep in mind that the video aspect ratio must be compatible with the platform from where you are streaming.

08Search Result ads

Just like the Google search result page, Facebook also has the search result page and it is an excellent idea to boost your conversion rates. You can easily satisfy the demands of people who are there with a mindset of some exploration and discovery.

● The minimum length of the video is better to enhance the ad conversion but the maximum length should not exceed 240 minutes.

● In these videos, captions are not supported but the sound is recommended.

● The most suitable video aspect ratio for these videos is 1:1.

● The video resolution that you are choosing must be the highest so that it can meet the limits of ratio and size.

09Facebook marketplace

Facebook marketplace is a good place to discover and explore various items and products so if you want to enhance your conversions then ads can help you a lot here. The biggest advantage of such marketplace is that people already want to purchase the particular thing.

● At Facebook marketplace, all the aspect ratios between 9:16 to 16:9 are easily accepted.

● The file types of these videos are recommended to be MP4 or MOV and its size must be under 4 GB.

● In these videos sound is completely optional and if you want to add captions then you will need to do is while creating the video.

● If you are adding primary text then it must not exclude 125 characters and headline as well as description must have 25 and 30 characters respectively.

10Collection video ads

These ads are specially optimized for the mobiles which showcase various products in a single ad or various aspects in it. You can also boost customer engagement by making your video create in Instant Experience format.

● The video frame of these videos must be 30 fps maximum.

● You can create videos in the aspect ratio of 1:1 to 16:9.

● The recommended resolution size of the video is approx 1200*675.

● The file size of the video must not extend 4 GB and the length should be maximum 120 minutes.

Part 3 Does Filmora Have an Aspect Ratio That Can Be Adapted to Facebook?

Wondershare Filmora Video Editor is a high technology and latest media player that supports to change the video resolution, dimensions and aspect ratio of the desired video. Aspect ratio is nothing more than the ratio of width and height of the video. Filmora do supports to change the aspect ratio and the changed one can easily be adapted by Facebook. In this tool you can get the most popular video aspect ratio that is 1:1 and 9:16. You can also get a list of proper methods to change them.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

● Social media platforms like Facebook and Instagram are excellent sources to advertise your products. Also you can make a good reach to your customers as well as audience.

● It is important to consider about the Facebook Video Aspect Ratios before you are planning to promote or advertise your brand or product.

● Various tools like Filmora help to easily adjust the dimensions and specs of videos and images. By using these, you can make the images and videos more impressive and engaging.

The Science of Viral LinkedIn Videos: Aspect Ratios Explained

The Ideal LinkedIn Video Aspect Ratios for Effective Posting

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

In this article

01 [What is LinkedIn Video Format?](#Part 1)

02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)

03 [5 Types of LinkedIn Ads](#Part 3)

04 [Best 5 LinkedIn Video Practices](#Part 4)

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.

Part 2 Everything You Need to Know About LinkedIn Ad Specs

The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:

● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

● Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.

● Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.

Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.

Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.

Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.

Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.

Part 4 Best 5 LinkedIn Video Practices

**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.

Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.

**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.

**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.

**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:

Features of Filmora:

● This one is an easy to use tool that can be used by beginners and less professional people.

● Using this tool you can experience latest filters and colors making their perk at the best.

● Here you will also get amazing sound effect to make your video stand out.

● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key Takeaways from This Episode

● LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.

● To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.

● If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

In this article

01 [What is LinkedIn Video Format?](#Part 1)

02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)

03 [5 Types of LinkedIn Ads](#Part 3)

04 [Best 5 LinkedIn Video Practices](#Part 4)

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.

Part 2 Everything You Need to Know About LinkedIn Ad Specs

The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:

● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

● Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.

● Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.

Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.

Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.

Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.

Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.

Part 4 Best 5 LinkedIn Video Practices

**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.

Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.

**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.

**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.

**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:

Features of Filmora:

● This one is an easy to use tool that can be used by beginners and less professional people.

● Using this tool you can experience latest filters and colors making their perk at the best.

● Here you will also get amazing sound effect to make your video stand out.

● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key Takeaways from This Episode

● LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.

● To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.

● If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

In this article

01 [What is LinkedIn Video Format?](#Part 1)

02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)

03 [5 Types of LinkedIn Ads](#Part 3)

04 [Best 5 LinkedIn Video Practices](#Part 4)

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.

Part 2 Everything You Need to Know About LinkedIn Ad Specs

The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:

● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

● Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.

● Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.

Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.

Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.

Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.

Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.

Part 4 Best 5 LinkedIn Video Practices

**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.

Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.

**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.

**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.

**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:

Features of Filmora:

● This one is an easy to use tool that can be used by beginners and less professional people.

● Using this tool you can experience latest filters and colors making their perk at the best.

● Here you will also get amazing sound effect to make your video stand out.

● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key Takeaways from This Episode

● LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.

● To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.

● If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

In this article

01 [What is LinkedIn Video Format?](#Part 1)

02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)

03 [5 Types of LinkedIn Ads](#Part 3)

04 [Best 5 LinkedIn Video Practices](#Part 4)

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.

Part 2 Everything You Need to Know About LinkedIn Ad Specs

The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:

● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

● Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.

● Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.

Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.

Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.

Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.

Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.

Part 4 Best 5 LinkedIn Video Practices

**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.

Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.

**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.

**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.

**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:

Features of Filmora:

● This one is an easy to use tool that can be used by beginners and less professional people.

● Using this tool you can experience latest filters and colors making their perk at the best.

● Here you will also get amazing sound effect to make your video stand out.

● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key Takeaways from This Episode

● LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.

● To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.

● If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.

Facebook Video Cover Dimensions: Get It Right Every Time

Ways To Make Sure Your Facebook Video Cover Size Is Perfect

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Facebook has become much more than a social networking site. Presently with everything taking the social media route, branding and marketing is no exception.

To create an impact on the user, the Facebook video cover size must be right without any borders or trimmed parts.

In this article

01 [Key Facebook Cover Video Specifications](#Part 1)

02 [Useful Tips for a Wonderful Cover Video](#Part 2)

03 [Popular Facebook Cover Video Examples and Templates](#Part 3)

04 [How to Make Your Facebook Cover Video: the Definitive Guide](#Part 4)

Part 1 Key Facebook Cover Video Specifications

A Facebook cover video works like a mini-advertisement that is played on a loop continuously. To keep the visitors engaged and interested in the video, the video needs to look neat, clean, bright and in the right size and the aspect ratio to fit perfectly in the given space. Key specifications for the cover video are enlisted below.

Video cover Facebook size: As such, there are no specific size guidelines issues but it is recommended to keep the size of the video less than 1.75GB. The small size will ensure that users having slower browsing speed can also watch the video in a hassle-free manner.

Dimensions of the video: A video to be used as a cover should be at least 820 X 312 pixels and to get the optimum results it is suggested to keep it around 820 X 462 pixels. If you will watch the video on a desktop, it will be cropped from the sides, or the top or bottom. Thus, to ensure that the video looks perfect on a phone as well as desktop keep the aspect ratio at 16:9 and place the important text or other content at the center.

File type of the video: Videos in MP4 or MOV format are suggested to be used as the cover video and their resolution should be a maximum of 1080p.

Duration of the video: A Facebook cover video can be between 20 seconds to 90 seconds and you can also choose to play it on a loop.

Part 2 Useful Tips for a Wonderful Cover Video

To make sure that your cover video is interesting, engaging, and uploaded in a hassle-free manner, below listed are some useful tips

● Optimizing the video for the mobile phone users: Several times your video may run smoothly on your system but may have issues while playing on a mobile phone. So, keep your texts and important content within the specified size so that even if the video is cropped it does not look awkward.

● Go for prompt action: It is always better to get the CTA opportunities whenever available. When something specific is required from a video like increasing traffic, adding more clients, and similar others, let the video prompt to do that and avoid adding too much text.

● Audio is not very critical: Though audio can be added to the cover video, it does not have much relevance to the content you wish to showcase to the viewer. By default, the videos on Facebook are muted and also around 85% of the videos are watched without the sound.

● Keep the focus on one visual: A Facebook page is already too crowded and thus avoids loading the cover video with too much content. Focus on a single visual which can be text, image, CTA, or other depending on your purpose.

● Keep a natural loop: The video will be played on a loop continuously and thus to make it look appealing the starting and the ending should be smooth.

● Keeping the right size: Keeping the recommended Facebook cover page video size is important to make the video appear without any distortion, borders, or cropping.

Part 3 Popular Facebook Cover Video Examples and Templates

A wide range of readymade templates to create cover videos are available. Using one of these templates, an impressive video can be created in no time. Some of the popular ones can be checked as below.

● Marketing cover video: To grab the attention of the clients, the marketing videos have to be bright and polished. So, if you too want to create one for your brand or business this template can be used.

● Cover video for new business: If you are launching a new business offering some products or services, this template will let you create an interesting video. Using this template, an introduction to your business can be given.

● Cover videos showreels: If you are into real-estate or fashion-related brands, a showreel video is a good option to be used as a cover video. The showreel of an event, behind-the-stage clips, tours, and similar others can be created.

● Event Promotion cover video:Promotion of an event through a cover video is a good option and this can be used for different purposes like fashion shows, open house tours, online sessions, webinars, and more. You can also create your event cover video using this template.

● Cover video to narrate a story: Narrating a story through a cover video is also a good way for promoting your business and especially if it is related to home décor, makeovers, travel, adventure, and similar others. You can also create your own inspiring, motivating, and interesting story using this template.

Part 4 How to Make Your Facebook Cover Video: The Definitive Guide

For a Facebook cover video to grab the attention and keep the viewers engaged it needs to be interesting, bright, and fit in size as recommended. Thus, to meet all these requirements and customize the videos a good editing tool is required. Here we recommend Wondershare Filmora Video Editor as the best choice. This professional software can be downloaded quickly on your Windows and Mac systems after which it is all set to customize your videos for the Facebook Cover video in no time.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key features

● Choose the aspect ratio of the video as 16:9 using the software.

● Edit the video and remove unwanted portions to make it between 20 seconds to 90 seconds. You can also merge multiple small clips to create one desired video.

● Compress the video to keep it within the size limit.

● Convert your videos to MP4 or MOV format as recommended to be used as Facebook Conver.

● Customize your videos by adding the text and titles, overlays, filters, transitions & elements, and using other editing functions.

● Advanced editing features include video stabilization, 3D lut, split-screen, color tuning, green screen, and more.

● Allows uploading your videos to social media sites including Facebook.

Key Takeaways from This Episode

● A Facebook cover video has become the latest trend for promoting business and brands,

● A cover video should be in the recommended Facebook page video cover size, dimension, duration, and length.

● Using the tips and tricks an engaging and interesting cover video can be created.

● Editing software like Wondershare Filmora can be used for creating a great cover video as needed.

Try It Free Try It Free

Facebook has become much more than a social networking site. Presently with everything taking the social media route, branding and marketing is no exception.

To create an impact on the user, the Facebook video cover size must be right without any borders or trimmed parts.

In this article

01 [Key Facebook Cover Video Specifications](#Part 1)

02 [Useful Tips for a Wonderful Cover Video](#Part 2)

03 [Popular Facebook Cover Video Examples and Templates](#Part 3)

04 [How to Make Your Facebook Cover Video: the Definitive Guide](#Part 4)

Part 1 Key Facebook Cover Video Specifications

A Facebook cover video works like a mini-advertisement that is played on a loop continuously. To keep the visitors engaged and interested in the video, the video needs to look neat, clean, bright and in the right size and the aspect ratio to fit perfectly in the given space. Key specifications for the cover video are enlisted below.

Video cover Facebook size: As such, there are no specific size guidelines issues but it is recommended to keep the size of the video less than 1.75GB. The small size will ensure that users having slower browsing speed can also watch the video in a hassle-free manner.

Dimensions of the video: A video to be used as a cover should be at least 820 X 312 pixels and to get the optimum results it is suggested to keep it around 820 X 462 pixels. If you will watch the video on a desktop, it will be cropped from the sides, or the top or bottom. Thus, to ensure that the video looks perfect on a phone as well as desktop keep the aspect ratio at 16:9 and place the important text or other content at the center.

File type of the video: Videos in MP4 or MOV format are suggested to be used as the cover video and their resolution should be a maximum of 1080p.

Duration of the video: A Facebook cover video can be between 20 seconds to 90 seconds and you can also choose to play it on a loop.

Part 2 Useful Tips for a Wonderful Cover Video

To make sure that your cover video is interesting, engaging, and uploaded in a hassle-free manner, below listed are some useful tips

● Optimizing the video for the mobile phone users: Several times your video may run smoothly on your system but may have issues while playing on a mobile phone. So, keep your texts and important content within the specified size so that even if the video is cropped it does not look awkward.

● Go for prompt action: It is always better to get the CTA opportunities whenever available. When something specific is required from a video like increasing traffic, adding more clients, and similar others, let the video prompt to do that and avoid adding too much text.

● Audio is not very critical: Though audio can be added to the cover video, it does not have much relevance to the content you wish to showcase to the viewer. By default, the videos on Facebook are muted and also around 85% of the videos are watched without the sound.

● Keep the focus on one visual: A Facebook page is already too crowded and thus avoids loading the cover video with too much content. Focus on a single visual which can be text, image, CTA, or other depending on your purpose.

● Keep a natural loop: The video will be played on a loop continuously and thus to make it look appealing the starting and the ending should be smooth.

● Keeping the right size: Keeping the recommended Facebook cover page video size is important to make the video appear without any distortion, borders, or cropping.

Part 3 Popular Facebook Cover Video Examples and Templates

A wide range of readymade templates to create cover videos are available. Using one of these templates, an impressive video can be created in no time. Some of the popular ones can be checked as below.

● Marketing cover video: To grab the attention of the clients, the marketing videos have to be bright and polished. So, if you too want to create one for your brand or business this template can be used.

● Cover video for new business: If you are launching a new business offering some products or services, this template will let you create an interesting video. Using this template, an introduction to your business can be given.

● Cover videos showreels: If you are into real-estate or fashion-related brands, a showreel video is a good option to be used as a cover video. The showreel of an event, behind-the-stage clips, tours, and similar others can be created.

● Event Promotion cover video:Promotion of an event through a cover video is a good option and this can be used for different purposes like fashion shows, open house tours, online sessions, webinars, and more. You can also create your event cover video using this template.

● Cover video to narrate a story: Narrating a story through a cover video is also a good way for promoting your business and especially if it is related to home décor, makeovers, travel, adventure, and similar others. You can also create your own inspiring, motivating, and interesting story using this template.

Part 4 How to Make Your Facebook Cover Video: The Definitive Guide

For a Facebook cover video to grab the attention and keep the viewers engaged it needs to be interesting, bright, and fit in size as recommended. Thus, to meet all these requirements and customize the videos a good editing tool is required. Here we recommend Wondershare Filmora Video Editor as the best choice. This professional software can be downloaded quickly on your Windows and Mac systems after which it is all set to customize your videos for the Facebook Cover video in no time.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key features

● Choose the aspect ratio of the video as 16:9 using the software.

● Edit the video and remove unwanted portions to make it between 20 seconds to 90 seconds. You can also merge multiple small clips to create one desired video.

● Compress the video to keep it within the size limit.

● Convert your videos to MP4 or MOV format as recommended to be used as Facebook Conver.

● Customize your videos by adding the text and titles, overlays, filters, transitions & elements, and using other editing functions.

● Advanced editing features include video stabilization, 3D lut, split-screen, color tuning, green screen, and more.

● Allows uploading your videos to social media sites including Facebook.

Key Takeaways from This Episode

● A Facebook cover video has become the latest trend for promoting business and brands,

● A cover video should be in the recommended Facebook page video cover size, dimension, duration, and length.

● Using the tips and tricks an engaging and interesting cover video can be created.

● Editing software like Wondershare Filmora can be used for creating a great cover video as needed.

Try It Free Try It Free

Facebook has become much more than a social networking site. Presently with everything taking the social media route, branding and marketing is no exception.

To create an impact on the user, the Facebook video cover size must be right without any borders or trimmed parts.

In this article

01 [Key Facebook Cover Video Specifications](#Part 1)

02 [Useful Tips for a Wonderful Cover Video](#Part 2)

03 [Popular Facebook Cover Video Examples and Templates](#Part 3)

04 [How to Make Your Facebook Cover Video: the Definitive Guide](#Part 4)

Part 1 Key Facebook Cover Video Specifications

A Facebook cover video works like a mini-advertisement that is played on a loop continuously. To keep the visitors engaged and interested in the video, the video needs to look neat, clean, bright and in the right size and the aspect ratio to fit perfectly in the given space. Key specifications for the cover video are enlisted below.

Video cover Facebook size: As such, there are no specific size guidelines issues but it is recommended to keep the size of the video less than 1.75GB. The small size will ensure that users having slower browsing speed can also watch the video in a hassle-free manner.

Dimensions of the video: A video to be used as a cover should be at least 820 X 312 pixels and to get the optimum results it is suggested to keep it around 820 X 462 pixels. If you will watch the video on a desktop, it will be cropped from the sides, or the top or bottom. Thus, to ensure that the video looks perfect on a phone as well as desktop keep the aspect ratio at 16:9 and place the important text or other content at the center.

File type of the video: Videos in MP4 or MOV format are suggested to be used as the cover video and their resolution should be a maximum of 1080p.

Duration of the video: A Facebook cover video can be between 20 seconds to 90 seconds and you can also choose to play it on a loop.

Part 2 Useful Tips for a Wonderful Cover Video

To make sure that your cover video is interesting, engaging, and uploaded in a hassle-free manner, below listed are some useful tips

● Optimizing the video for the mobile phone users: Several times your video may run smoothly on your system but may have issues while playing on a mobile phone. So, keep your texts and important content within the specified size so that even if the video is cropped it does not look awkward.

● Go for prompt action: It is always better to get the CTA opportunities whenever available. When something specific is required from a video like increasing traffic, adding more clients, and similar others, let the video prompt to do that and avoid adding too much text.

● Audio is not very critical: Though audio can be added to the cover video, it does not have much relevance to the content you wish to showcase to the viewer. By default, the videos on Facebook are muted and also around 85% of the videos are watched without the sound.

● Keep the focus on one visual: A Facebook page is already too crowded and thus avoids loading the cover video with too much content. Focus on a single visual which can be text, image, CTA, or other depending on your purpose.

● Keep a natural loop: The video will be played on a loop continuously and thus to make it look appealing the starting and the ending should be smooth.

● Keeping the right size: Keeping the recommended Facebook cover page video size is important to make the video appear without any distortion, borders, or cropping.

Part 3 Popular Facebook Cover Video Examples and Templates

A wide range of readymade templates to create cover videos are available. Using one of these templates, an impressive video can be created in no time. Some of the popular ones can be checked as below.

● Marketing cover video: To grab the attention of the clients, the marketing videos have to be bright and polished. So, if you too want to create one for your brand or business this template can be used.

● Cover video for new business: If you are launching a new business offering some products or services, this template will let you create an interesting video. Using this template, an introduction to your business can be given.

● Cover videos showreels: If you are into real-estate or fashion-related brands, a showreel video is a good option to be used as a cover video. The showreel of an event, behind-the-stage clips, tours, and similar others can be created.

● Event Promotion cover video:Promotion of an event through a cover video is a good option and this can be used for different purposes like fashion shows, open house tours, online sessions, webinars, and more. You can also create your event cover video using this template.

● Cover video to narrate a story: Narrating a story through a cover video is also a good way for promoting your business and especially if it is related to home décor, makeovers, travel, adventure, and similar others. You can also create your own inspiring, motivating, and interesting story using this template.

Part 4 How to Make Your Facebook Cover Video: The Definitive Guide

For a Facebook cover video to grab the attention and keep the viewers engaged it needs to be interesting, bright, and fit in size as recommended. Thus, to meet all these requirements and customize the videos a good editing tool is required. Here we recommend Wondershare Filmora Video Editor as the best choice. This professional software can be downloaded quickly on your Windows and Mac systems after which it is all set to customize your videos for the Facebook Cover video in no time.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key features

● Choose the aspect ratio of the video as 16:9 using the software.

● Edit the video and remove unwanted portions to make it between 20 seconds to 90 seconds. You can also merge multiple small clips to create one desired video.

● Compress the video to keep it within the size limit.

● Convert your videos to MP4 or MOV format as recommended to be used as Facebook Conver.

● Customize your videos by adding the text and titles, overlays, filters, transitions & elements, and using other editing functions.

● Advanced editing features include video stabilization, 3D lut, split-screen, color tuning, green screen, and more.

● Allows uploading your videos to social media sites including Facebook.

Key Takeaways from This Episode

● A Facebook cover video has become the latest trend for promoting business and brands,

● A cover video should be in the recommended Facebook page video cover size, dimension, duration, and length.

● Using the tips and tricks an engaging and interesting cover video can be created.

● Editing software like Wondershare Filmora can be used for creating a great cover video as needed.

Try It Free Try It Free

Facebook has become much more than a social networking site. Presently with everything taking the social media route, branding and marketing is no exception.

To create an impact on the user, the Facebook video cover size must be right without any borders or trimmed parts.

In this article

01 [Key Facebook Cover Video Specifications](#Part 1)

02 [Useful Tips for a Wonderful Cover Video](#Part 2)

03 [Popular Facebook Cover Video Examples and Templates](#Part 3)

04 [How to Make Your Facebook Cover Video: the Definitive Guide](#Part 4)

Part 1 Key Facebook Cover Video Specifications

A Facebook cover video works like a mini-advertisement that is played on a loop continuously. To keep the visitors engaged and interested in the video, the video needs to look neat, clean, bright and in the right size and the aspect ratio to fit perfectly in the given space. Key specifications for the cover video are enlisted below.

Video cover Facebook size: As such, there are no specific size guidelines issues but it is recommended to keep the size of the video less than 1.75GB. The small size will ensure that users having slower browsing speed can also watch the video in a hassle-free manner.

Dimensions of the video: A video to be used as a cover should be at least 820 X 312 pixels and to get the optimum results it is suggested to keep it around 820 X 462 pixels. If you will watch the video on a desktop, it will be cropped from the sides, or the top or bottom. Thus, to ensure that the video looks perfect on a phone as well as desktop keep the aspect ratio at 16:9 and place the important text or other content at the center.

File type of the video: Videos in MP4 or MOV format are suggested to be used as the cover video and their resolution should be a maximum of 1080p.

Duration of the video: A Facebook cover video can be between 20 seconds to 90 seconds and you can also choose to play it on a loop.

Part 2 Useful Tips for a Wonderful Cover Video

To make sure that your cover video is interesting, engaging, and uploaded in a hassle-free manner, below listed are some useful tips

● Optimizing the video for the mobile phone users: Several times your video may run smoothly on your system but may have issues while playing on a mobile phone. So, keep your texts and important content within the specified size so that even if the video is cropped it does not look awkward.

● Go for prompt action: It is always better to get the CTA opportunities whenever available. When something specific is required from a video like increasing traffic, adding more clients, and similar others, let the video prompt to do that and avoid adding too much text.

● Audio is not very critical: Though audio can be added to the cover video, it does not have much relevance to the content you wish to showcase to the viewer. By default, the videos on Facebook are muted and also around 85% of the videos are watched without the sound.

● Keep the focus on one visual: A Facebook page is already too crowded and thus avoids loading the cover video with too much content. Focus on a single visual which can be text, image, CTA, or other depending on your purpose.

● Keep a natural loop: The video will be played on a loop continuously and thus to make it look appealing the starting and the ending should be smooth.

● Keeping the right size: Keeping the recommended Facebook cover page video size is important to make the video appear without any distortion, borders, or cropping.

Part 3 Popular Facebook Cover Video Examples and Templates

A wide range of readymade templates to create cover videos are available. Using one of these templates, an impressive video can be created in no time. Some of the popular ones can be checked as below.

● Marketing cover video: To grab the attention of the clients, the marketing videos have to be bright and polished. So, if you too want to create one for your brand or business this template can be used.

● Cover video for new business: If you are launching a new business offering some products or services, this template will let you create an interesting video. Using this template, an introduction to your business can be given.

● Cover videos showreels: If you are into real-estate or fashion-related brands, a showreel video is a good option to be used as a cover video. The showreel of an event, behind-the-stage clips, tours, and similar others can be created.

● Event Promotion cover video:Promotion of an event through a cover video is a good option and this can be used for different purposes like fashion shows, open house tours, online sessions, webinars, and more. You can also create your event cover video using this template.

● Cover video to narrate a story: Narrating a story through a cover video is also a good way for promoting your business and especially if it is related to home décor, makeovers, travel, adventure, and similar others. You can also create your own inspiring, motivating, and interesting story using this template.

Part 4 How to Make Your Facebook Cover Video: The Definitive Guide

For a Facebook cover video to grab the attention and keep the viewers engaged it needs to be interesting, bright, and fit in size as recommended. Thus, to meet all these requirements and customize the videos a good editing tool is required. Here we recommend Wondershare Filmora Video Editor as the best choice. This professional software can be downloaded quickly on your Windows and Mac systems after which it is all set to customize your videos for the Facebook Cover video in no time.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key features

● Choose the aspect ratio of the video as 16:9 using the software.

● Edit the video and remove unwanted portions to make it between 20 seconds to 90 seconds. You can also merge multiple small clips to create one desired video.

● Compress the video to keep it within the size limit.

● Convert your videos to MP4 or MOV format as recommended to be used as Facebook Conver.

● Customize your videos by adding the text and titles, overlays, filters, transitions & elements, and using other editing functions.

● Advanced editing features include video stabilization, 3D lut, split-screen, color tuning, green screen, and more.

● Allows uploading your videos to social media sites including Facebook.

Key Takeaways from This Episode

● A Facebook cover video has become the latest trend for promoting business and brands,

● A cover video should be in the recommended Facebook page video cover size, dimension, duration, and length.

● Using the tips and tricks an engaging and interesting cover video can be created.

● Editing software like Wondershare Filmora can be used for creating a great cover video as needed.

Also read: