LinkedIn Video Best Practices: Aspect Ratio, Size, and More

The Ideal LinkedIn Video Aspect Ratios for Effective Posting

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.

Part 2 Everything You Need to Know About LinkedIn Ad Specs

The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:

● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

● Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.

● Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.

Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.

Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.

Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.

Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.

Part 4 Best 5 LinkedIn Video Practices

**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.

Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.

**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.

**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.

**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:

Features of Filmora:

● This one is an easy to use tool that can be used by beginners and less professional people.

● Using this tool you can experience latest filters and colors making their perk at the best.

● Here you will also get amazing sound effect to make your video stand out.

● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key Takeaways from This Episode

● LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.

● To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.

● If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Part 2 Everything You Need to Know About LinkedIn Ad Specs

● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Part 4 Best 5 LinkedIn Video Practices

Features of Filmora:

● This one is an easy to use tool that can be used by beginners and less professional people.

● Using this tool you can experience latest filters and colors making their perk at the best.

● Here you will also get amazing sound effect to make your video stand out.

● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key Takeaways from This Episode

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Part 2 Everything You Need to Know About LinkedIn Ad Specs

● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Part 4 Best 5 LinkedIn Video Practices

Features of Filmora:

● This one is an easy to use tool that can be used by beginners and less professional people.

● Using this tool you can experience latest filters and colors making their perk at the best.

● Here you will also get amazing sound effect to make your video stand out.

● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key Takeaways from This Episode

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Part 2 Everything You Need to Know About LinkedIn Ad Specs

● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Part 4 Best 5 LinkedIn Video Practices

Features of Filmora:

● This one is an easy to use tool that can be used by beginners and less professional people.

● Using this tool you can experience latest filters and colors making their perk at the best.

● Here you will also get amazing sound effect to make your video stand out.

● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key Takeaways from This Episode

The XML File Bible for FCPX Creators

What is an XML File and How to Export XML in Final Cut Pro X?

Shanoon Cox

Mar 27, 2024• Proven solutions

The XML files have multiple usages and contain the tags and texts as their main components. The purpose of the XML file is to format the data to aid in optimal storage and transfer process. The XML file consists of tags and texts. This tag contains the main elements of the file, and the text carries readable information.

Unlike HTML, the Extensible Markup Language describes the data content in a readable format without any complex codes. It is easy to understand and displays a clear illustration of the purpose. You can find the applications of XML in web publishing, to perform web tasks, and common uses like data storage, transfers.

Most users opt for XML due to its compatible features, readability, and personalization options. In this article, you will learn how to import and export XML files in the Final Cut Pro application. Use the below guidelines to carry out the desired process successfully. It is high time to get ready for an informative takeoff. Fasten your seats for the enlightening journey on the XML file at the Final cut pro X program.

[Part1: What is the XML file in Final cut pro X? ](#what is XML)

[Part2: Why exporting XML in final cut pro instead?](#export XML)

[Part3: How to import and export XML files in Final cut pro X?](#how to do it)

Part4: What editors can import and export XML files?

Part 1: What is the XML file in Final cut pro X?

XML, or Extensible Markup Language, can be imported and exported in Final Cut Pro. The best way to transfer the Final cut pro X files to any other third-party application is to use the XML format. Many programs do not recognize the file format of Final cut pro X documents. To convert it as a readable file, transfer the output in the form of XML type.

Most users may refine or edit the Final cut pro X files further to achieve their desired outcomes. To overcome the file compatibility issues, you must adopt the XML file pattern.

The sole purpose of the XML file is to avoid the complexity in transferring the data files like libraries, media, projects from the Final cut pro X app to another application. It minimizes the difficulties in handling the export procedure of the edited media files.

Despite ample methodologies in the digital space, XML is the simplest way to overcome unnecessary compatibility issues. You can convert the output files to a flexible format for a better transfer process. All forms of metadata, documents transfers occur using the XML file.

The handling comforts aid the usage of XML in the Final Cut Pro X ambiance. Quick processing is feasible with this file format and you can export them based on your needs. The simple texts with faster transfer persuade the editors to opt for this format. This Markup language is easy to understand, and you need not require any technical skills to understand the XML content.

The tags and texts reveal the standard operation of that file. You can work on the XML fine in your comforts unlike the other file types in the digital space. The Final Cut Pro X editors use the XML file to import and export the media file’s components, libraries, events for further processing. The XML serves as a comfortable file type to edit on the FINAL CUT PRO X platform.

Part 2: Why exporting XML in final cut pro instead?

You must be wondering, why do you need to export the XML file from the Final Cut Pro X environment? What are benefits do you achieve in transferring this XML content from this ambiance? Here comes the solutions for your queries in detail for better understanding.

For further editing

As you all know that, the foremost purpose of Final Cut Pro X is to edit, store and transfer the media files based on the requirement. In case, if you want to make a unique edit on the processed videos, then you must transfer the edited clips to the desired applications.

In this scenario, you require a reliable file format to carry the meta details of the edited videos. There is a need to export the XML file to the FINAL CUT PRO X platform. To make further edits, you must transfer the entire project to the editing tools without any data loss.

For teamworking

If you are working in groups, make your edits to be visible to your teammates. It requires a quick share of your projects from Final Cut Pro X to any other platform. To serve this purpose, export the XML files. XML file format assists in faster shares and lossless transfer to any required ambiance.

In addition, Filmora is even easier for team-working, click to see how .

To transfer projects, clips, and libraries to other APP or devices

The XML file carries the metadata elements of the projects. It contains crucial components like libraries, clips. Moreover, the XML format helps to overcome compatibility issues. You can transfer them to any application or device and disclose them in no time.

It acts as a standard file type to handle many digital spaces flawlessly. If there is a need for the edited XML files in Final Cut Pro X, immediately transfer them to the necessary apps or devices for further processing.

Part 3: How to import and export XML files in Final cut pro X?

The next question that arises quickly after surfing the above content is how to import and export the XML files in the Final Cut Pro X tool for further editing purposes.

In this section, you will discover efficient steps to carry out the transfer process flawlessly. It ensures lossless transfer and the XML files moves at a rapid rate to the desired ambiance from the Final Cut Pro X tool.

To import the XML file in the Final Cut Pro X program, follow the below guidelines.

Step 1: Open the Final cut pro X app on your device, then tap the File Menu at the top bar of the screen. From the dropdown list choose ‘Import -> XML’ option.

Step 2: Surf the folders in your device and select the desired XML file that requires the import action. Hit the ‘Import’ button to load the XML file into the Final Cut Pro X platform.

Another method to import the XML file into the Final Cut Pro X ambiance is that you can drag the XML files directly into the working environment of this program.

Next, you can learn how to export the XML files from the Final Cut Pro X tool for further edit and processing activities.

Step 1: Open the Final Cut Pro X program, choose the libraries or events that require the export process. Then, tap ‘File -> Export XML’. Type in the name for this XML file and choose the desired folder in your system for quick access.

Step 2: Enable the Metadata view pop-up to witness the data in the structured format. Select the XML version and press the ‘Save’ button to complete the export process.

The XML file is available in your system, and you can use it at any application for further processing.

Both the import and export process in Final Cut Pro X is simple, and you can try them without any issues. Few clicks are enough to complete the procedure flawlessly.

Part 4: What editors can import and export XML files?

There are surplus video editors available in the digital market to work with XML files to acquire the enhanced version of the clips. iMovie and Lumafusion programs can imports and exports the XML files to make depth edits as per the needs.

The iMovie application encourages the editors to import the XML files into its working timeline quickly. Simple drag and drop actions are enough to complete the import procedure. Insert the XML file in the timeline and make the necessary edits like trim, crop according to your requirement.

The Lumafusion is a renowned program that edits videos optimally on the iOS platform. You can import the XML files into this environment in no time. Press the ‘File -> Import’ option and navigate the folders to include the XML file into this video editor timeline. Using the built-in features of this app, make the perfect edits to suit your needs without any compromises.

Conclusion

Thus, you had an insightful discussion on the XML files and their associated import and export procedures in the Final Cut Pro X program. Use the above content to work with the XML files effectively.

The stepwise guidelines will aid you to tap the perfect controls for successful insertion and the transfer of the XML data. The glimpses of the video editing tools help you to understand that you can import the XML data for further edits.

This article had given you enlightening facts about XML and its importance during the transfer and storage process. Connect with this article to discover the role of XML in organizing the vital data and its associated imports and exports in the Final cut pro X program.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

[Part1: What is the XML file in Final cut pro X? ](#what is XML)

[Part2: Why exporting XML in final cut pro instead?](#export XML)

[Part3: How to import and export XML files in Final cut pro X?](#how to do it)

Part4: What editors can import and export XML files?

Part 1: What is the XML file in Final cut pro X?

Most users may refine or edit the Final cut pro X files further to achieve their desired outcomes. To overcome the file compatibility issues, you must adopt the XML file pattern.

Part 2: Why exporting XML in final cut pro instead?

For further editing

For teamworking

In addition, Filmora is even easier for team-working, click to see how .

To transfer projects, clips, and libraries to other APP or devices